Aperturas de hoteles - 10 Minutos para Hoteleros - Page 31

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6 min

Pablo Carrington (Marugal) define destinos y modelos de expansión en lujo de la cadena

🏨 En 2023, dos hoteles de lujo en Portugal, Vermelho en Melides y Pálacio de Tavira en el Algarve, abrieron, con otro más, Vermelho Lagoa, planeado para el verano en Melides. En España, se prevé crecimiento en Salamanca, Extremadura y mediante la reconversión hotelera. En Madrid, hay saturación en el mercado de lujo. El mercado estadounidense es clave, pero buscan diversificar con el mercado latinoamericano. Se espera un crecimiento sostenido del 6-7% en 2023.

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2 min

Hesperia traslada su reposicionamiento al Mediterráneo con Hesperia Mallorca

🏨 Hesperia Hotels, by 2026, aims to consolidate its strategic repositioning with a focus on Mallorca as a Mediterranean hub. The "Hesperiencial" concept emphasizes local partnerships, cultural activation, and wellness. The model is already in place in Seville and Barcelona, and it's expanding to Córdoba and Mallorca. This strategy, designed by The Null studio, aims to reflect local identities within the hotels. Gonzalo Alcaraz leads the initiative to enhance the brand's distinctiveness and community value.

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«Es más fácil diferenciarse por el desayuno que por la habitación»

📖 Coinciding with the opening of the Boutique Hotel Luna Triunfo Granada, the fifth deLuna Hotels establishment in the city, Javier Tausía, CEO of deLuna Hotels, discusses the strategic shift of breakfast from a mere service to a key gastronomic product. This change enhances online reputation and customer relations. Varied breakfast services, such as "less buffet and more fresh cooking," are becoming popular. Emphasis on sustainability and personalization is growing, with younger generations valuing healthy, local produce.

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Porcel Hoteles amplía su presencia en el Corredor del Henares

🏨 Porcel Hoteles ha adquirido el hotel Porcel Aida y el hostal Porcel Torrejón en Torrejón de Ardoz, Madrid, consolidando su presencia en el Corredor del Henares. La cadena granadina, superando las 1,000 habitaciones, refuerza su modelo de gestión directa en hoteles urbanos estratégicos. Esta expansión se alinea con su estrategia de crecimiento sostenido en Madrid, un importante foco turístico y empresarial en España.

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S’Argamassa Boutique Hotel presenta su nueva marca y apuesta de reposicionamiento: calma mediterránea, servicio cercano y valor añadido junto al mar.

🏨 Santa Eulària des Riu, Ibiza, January 29, 2026: S’Argamassa Palace rebrands as S’Argamassa Boutique Hotel, focusing on personalized service and tranquility just two minutes from the beach. With 25 suites, the hotel offers wellness programs, Mediterranean breakfast, and serene cocktails at dusk. The boutique venue enhances guest experiences with local sustainability initiatives, reduced plastic use, and a commitment to authentic hospitality. Reach out at [email protected] or call +34 971 330271.

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2 min

Iberostar: plan inversor de 1.000 millones tras alcanzar ingresos récord

💰 Grupo Iberostar plans a €1 billion investment by 2028 to modernize hotels and enhance customer experience. In 2025, they earned €5.1 billion, a 14% increase from 2024. Iberostar operates 100 hotels with 33,500+ rooms in 14 countries. EMEA sales rose by 12%, with notable growth in the UK. In America, sales grew by 10%. For 2026, new 5-star hotels will open in Montenegro and Zanzibar, with renovations in Mexico and Jamaica.

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3 min

Riu Hotels AND Resorts: ingresos récord de 4.188 millones de euros en 2025

🏨 Riu Hotels & Resorts closed 2025 with record revenues of €4.188 billion, marking a 2.9% increase from the previous year. Operated 100 hotels across 23 countries, with 88% global occupancy and hosted 6.8 million clients with a 38,955-strong workforce. Key projects include five major hotel refurbishments and new openings planned for 2026, including Riu Palace Swahili in Zanzibar and Riu Palace Phuket in Thailand. Sustainability initiatives advanced, achieving 90% renewable energy consumption.

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2 min

Meliá abrirá nueve hoteles en Malta con cuatro de sus marcas

🏨 Meliá Hotels International plans to open nine hotels in Malta by 2026, including four boutique hotels under The Meliá Collection in La Valeta, Victoria, and San Lawrenz. The Hotel Ben Marsalforn Affiliated by Meliá opened in November 2025. INNSiDE by Meliá will debut in Buggiba in spring 2026, and a 300-room Meliá Hotels & Resorts will open in St. Julian’s. This expansion aims to enhance Malta's cultural and luxury tourism appeal.

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2 min

Hilton lanza Apartment Collection, una nueva marca para alojamientos flexibles

🏨 Hilton plans to launch "Apartment Collection by Hilton" in the U.S. in collaboration with Placemakr by the first half of 2026, targeting both short and long stays. Initial units, totaling up to 3,000 from Placemakr, will be available in New York, Washington D.C., and Atlanta. Apartments will range from studios to four-bedroom units, featuring full kitchens and 24-hour service. This expansion aims to grow Hilton's 10,000-unit global apartment inventory, offering enhanced guest options and flexibility.

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2 min

Las tres prioridades que marcarán el desarrollo turístico de Madrid en 2026

📅 Madrid closed 2025 with 11.2 million visitors and 23.8 million overnight stays, with 66% international tourists. The city faces 2026 focusing on decentralization, enhancing its status as an experience capital, and a new business tourism strategy. It expects a 2025 international tourist spend of €17.9 billion, an 11% increase from 2024. The average spend per visitor is €1,960, with €314.5 daily. The top markets are the US, Italy, France, and the UK. Visitor satisfaction is high at 8.8/10.

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