Nombramientos

🏨 Caprice Hotels ha incorporado el icónico hotel Vell Marí en el norte de Mallorca tras vender tres activos a Globales. Este hotel de 4 estrellas, con más de 200 habitaciones, se encuentra en Can Picafort y ha sido renovado recientemente. Caprice ahora gestiona cuatro propiedades en la región, reforzando su enfoque en el segmento vacacional. Globales adquirió tres hoteles de Caprice en una operación reciente, marcando un reajuste estratégico.

📈 Jesús Menéndez López, febrero 2026, España: Jesús Menéndez López ha sido nombrado presidente de la Asociación Española de Directores de Hotel (AEDH), reemplazando a Manuel Vegas Lara. Su enfoque incluye el desarrollo del talento, digitalización y sostenibilidad en gestión turística. La AEDH planea programas formativos y alianzas estratégicas en turismo.

🏨 Jesús Menéndez López was elected national president of the Asociación Española de Directores de Hotel on February 17, 2026, during HIP 2026 at IFEMA Madrid, succeeding Manuel Vegas Lara. Menéndez aims to reinforce AEDH's value through innovation and economic training, leveraging his experience from over 86 hotel openings. His program includes monthly reports, legal support, and webinars, with a focus on close communication with members to enhance institutional presence and sector alliances.

📈 Riu's 2025 gross revenue reached a record €4.188 billion, a 2.9% increase from 2024, despite aiming for a 5% rise. The dollar's strength against the euro and Hurricane Melissa in Jamaica, which forced the closure of seven hotels, impacted growth. CEO Luis Riu anticipates similar trends in 2026. Riu Hotels now owns 100 hotels, with 90% fully owned. This marks Luis Riu's first full year as CEO without Carmen Riu.

🏨 José María Dalmau, appointed as head of Expansion, and Manuel Riego, leading Sales and Marketing, are key players in Meliá Hotels' strategic directorate restructuring, effective since 2023. This transition follows María Zarraluqui's exit after 25 years of heading growth strategy across Europe, Latin America, and Asia. Dalmau, with Meliá since 1992, will focus on the Strategic Plan 2025–2027, while Riego, with 22 years at Meliá, will manage commercial and marketing operations.

📈 Meliá Hotels International appoints José María Dalmau as VP of Business Development and Manuel Riego as VP of Sales and Marketing to enhance growth strategies. Dalmau, replacing María Zarraluqui after her 25-year tenure, will focus on global expansion and support the 2025-2027 Strategic Plan. Riego, with 22 years at Meliá, will lead global sales and marketing. These appointments highlight Meliá’s commitment to internal promotion and strategic continuity.

🏨 Hodelpa Hospitality has appointed Juan Carlos Fernández Friera as the new Commercial and Distribution Director. With over 25 years in international tourism, including 7 years at H10 Hotels, Fernández Friera aims to enhance sales, marketing, and distribution strategies. His previous roles include Vice President of Sales and Marketing at H10 Hotels for the Caribbean and CEO for the Dominican Republic and Mexico at Meeting Point International. Hodelpa aims for international standards and excellence with his leadership.