Innovaciones

💼 IA aplicada a la selección de personal optimiza procesos de RRHH mediante automatización y Machine Learning. El procesamiento de lenguaje natural y análisis predictivo mejoran la calidad de las contrataciones y reducen sesgos. Herramientas como Zucchetti HR integran IA para análisis automatizado, reduciendo tiempos y costes. Implementar IA requiere software avanzado y ético, centrado en datos objetivos. Estas tecnologías facilitan una gestión estratégica y respetuosa de talento, mejorando rentabilidad y competitividad empresarial.

🚄 Skyscanner, in collaboration with Trip.com, now offers train ticket booking in Spain, allowing high-speed rail and flights to be compared on the same platform. This feature highlights trains taking less than eight hours alongside flights. Currently available on web versions, the service is expected on the app by 2026. Skyscanner diversifies revenue beyond air commissions, while Trip.com strengthens its train ticket aggregation in Europe. Users can plan journeys up to 90 days in advance.

📶 ChatGPT now features sponsored locations in the U.S. from April 2025, integrating ads visibly within AI responses. This shifts the “purchase journey,” presenting options early and competing with traditional channels. High-intent queries serve as valuable advertising space, favoring large hotel groups initially. For independents, access challenges persist, but ad platforms usually expand over time. The growing AI ecosystem raises strategic questions on visibility and competition for hotels.

🏨 Tour2b, a Mallorca-based tech company, launches Hotel Experiences in Spain today, allowing hotels to enhance their guest stays with curated activities and experiences. The platform, integrated easily without operational complexity, offers sales tracking via QR codes and real-time performance monitoring. Founded by Toni Mesquida, Tour2b collaborates with local providers for consistent quality, aiming to differentiate urban hotels and vacation resorts across key Spanish destinations through experiential tourism.