Distribución y Revenue Management

💻 Roiback, part of HBX Group, acquires ThinkIN in the Canary Islands to enhance AI-based omnichannel contact center solutions for hotels globally. ThinkIN's 24/7 service in nine languages increases reservation prices by over 30%. Roiback plans a €2 million investment based on results. ThinkIN, founded in 2015, grew from 4 to over 70 employees and manages 450+ hotels in Europe and America. The acquisition aims for higher direct sales conversion and improved guest experiences.

🏨 Steve Endacott, CEO of On Holiday Group, notes that Booking.com dominates hotel reservations, accounting for over 40% of sales with commissions between 16% and 25%. Many UK customers prefer prices in pounds, boosting hotel conversions by 35%. While 40% of customers would book flight-inclusive packages, failure to offer them hinders direct bookings. Enhancements like late check-out, better sunbeds, and AI assistants are suggested. Hotels should use PPC for brand terms and leverage AI for review generation.

📅 In today's digital age, travelers book hotels quickly via mobile, seeking competitive pricing and transparent fees. Hidden costs, often appearing mid-booking, erode trust. Clear pricing and detailed amenities like free parking or flexible cancellation boost conversions. Authentic photos and honest reviews are pivotal, with user-generated content preferred over polished images. Regularly reviewing listings on platforms like Amimir.com ensures accuracy and competitive positioning. Ultimately, attention to detail, rather than large investments, differentiates successful hotels.

💸 In hotel distribution, pricing strategy focuses on "what" while often overlooking "how" connectivity affects revenue. Models: PDP (Per Day Pricing) and OBP (Occupancy Based Pricing). PDP uses a base rate with fixed adjustments, lacking demand flexibility. OBP offers independent rates per occupancy, allowing dynamic pricing. Example: Raising triple room price from €330 to €375 in OBP can yield €54,000 extra over 60 days with 20 rooms. PDP's rigidity limits revenue potential.

📅 Smart Travel News Roadshow Barcelona returns for its second edition on Wednesday, February 25, 2026, at Cinesa Diagonal, Barcelona. This itinerant event, in collaboration with Barcelona Travel Hub, targets hoteliers seeking insights on hotel management, revenue, distribution, marketing, and guest experience. Key highlights include six main presentations, rapid flash talks, and a vote for the "Most Innovative Hotel in Barcelona." Attendance is exclusive and free for hoteliers, with limited seats available.