¿Precio por día o por ocupación? El impacto de la conectividad en tu estrategia de ingresos (Parte 1)
💸 In hotel distribution, pricing strategy focuses on "what" while often overlooking "how" connectivity affects revenue. Models: PDP (Per Day Pricing) and OBP (Occupancy Based Pricing). PDP uses a base rate with fixed adjustments, lacking demand flexibility. OBP offers independent rates per occupancy, allowing dynamic pricing. Example: Raising triple room price from €330 to €375 in OBP can yield €54,000 extra over 60 days with 20 rooms. PDP's rigidity limits revenue potential.
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