Distribución y Revenue Management

🛁 Black Friday 2024 is transforming buying behaviors in the hotel industry. Simón Barreiro from Mirai analyzed data, showing a 21% increase in marketing investment yields an 82% rise in revenue with a ROAS of 29. Direct booking channels benefit from extended campaigns (Fake Friday to Travel Tuesday) and combat high OTA cancellation rates (Booking.com: 48% vs. direct: 28%). The strategy focuses on inventory control, pricing advantages, and desensitizing seasonal sales.

💻 En la era digital, la reputación online de un hotel es crucial, con reseñas en plataformas como TripAdvisor y Google impactando directamente su posición de mercado. Gestionar esta reputación implica monitorear, analizar y responder a críticas y comentarios, incluso en redes sociales. 💬 Responder a las opiniones, tanto positivas como negativas, es esencial para evitar ciclos de comentarios negativos. Herramientas como Mews ayudan a mejorar la experiencia del huésped, optimizando la operación del hotel y fortaleciendo su reputación.

🏨 Desde hace diez años, hoteles de todo el mundo están abandonando la estandarización para ofrecer experiencias únicas y personalizadas. En 1998, Les Échos y KPMG predijeron esta tendencia. Varios grupos, como Les Hôtels (très) Particuliers y Mama Shelter, se destacan en esta transformación. Sin embargo, la gestión de ingresos aún tiende a estandarizar precios, lo que contradice el marketing innovador. Un enfoque analítico y no mimético en la gestión de ingresos es esencial para mantener la unicidad del producto.

✈ Isabel Díaz Ayuso, presidenta de la Comunidad de Madrid, asistió a la inauguración del nuevo centro de formación de Ryanair el 11 de noviembre, cerca del aeropuerto de Barajas. Ayuso destacó la inversión de 130 millones de euros de Ryanair y criticó al Gobierno de Pedro Sánchez por medidas económicas que afectan las plazas en aeropuertos regionales, mencionando que Ryanair contribuye con 3.000 millones de euros.

🛬 In 2025, 24.6% of direct hotel bookings are non-refundable (NRF) as they regain popularity post-pandemic. NRFs are now more flexible, allowing date changes or installment payments via Paraty E-Payments. Less than 1% modify bookings, yet flexibility boosts conversions. NRFs with cancellation insurance or resale options add value, appealing to specific traveler profiles. Particularly effective in Italy and the UK, these innovations maximize revenue and cater to evolving traveler needs.

🏖 Imserso, 2026, Spain: 197,000 places for the thermalism program. February to December, 10-day stays. Prices range €302.14 to €452.90. Imserso funds €169.44-€195.12 per place; users pay the rest plus €40 reservation fee. Eligible: pensioners and those over 60. Applications online, February-August by one month post-announcement; September-December by May 15, 2026. Evaluations based on age, economic status, treatment need, past participation. Ties resolved by highest scores; waitlists in use.

💸 In the first summer without guaranteed best-price contracts, Booking sold 14% more, reaching $49.7 billion in reservations. Commissions rose by 13%, totaling $9 billion. The European Competition Authority's decision ended these contracts due to hotel pressure. Despite this, Booking thrives with a loyal user base, continuing its success as a top travel portal. Headquarters: Amsterdam.

🏨 En 2025, el Tourism Innovation Summit destacó el uso de IA en hotelería. Gorka Berraondo, del Hotel Castillo de Gorraiz, reportó 300,000 euros más al año usando Revenue Management System. CoolRooms Hotels ganó un premio CX Digital & IA y usa IA para hiperpersonalizar interacciones. Eduardo Riestra del Hotel Palacio Ico integró robótica en operaciones diarias. La inteligencia artificial se considera clave para mejorar la experiencia del huésped y la retención de talento en la industria hotelera.

🛫 In the third quarter of 2025, Booking.com, led by CEO Glenn Fogel, embraced the "Connected Trip" model to streamline travel experiences, boosting accommodation and flight transactions by 25%. Bookings using the "merchant" model, which improved margins and reduced cancellations, rose by 26%, amassing $123 billion over four quarters. Their income reached $9.008 billion, with a 13% increase and merchant revenues at $6.131 billion. Booking Holdings' net income was $2.748 billion, up 9.1%.

📈 Bookassist's AI Booking Platform shows impressive results by Q3 2025, increasing reservations by 12% for top 100 hotels and 22% for top 25 clients. Average bookings rose 8% across 400 hotels. AI Rate Recommender influenced 42% of bookings, reducing rejection rates by 78% and clicks by 20%. 96% of users find desired rates quickly, improving user engagement by 16%. Strategic use of the platform leads to varied results, with potential for greater growth.