Distribución y Revenue Management

1360 posts

Distribución y revenue management hotelero: estrategias de comercialización, tarificación y optimización de ingresos.

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  • 6 min

Los 3 niveles de la arquitectura del pricing: ¿dónde se decide tu rentabilidad? (Parte 2)

📊 In hotel pricing, technology determines profitability. Static pricing (Level 1) uses fixed supplements, often losing out to demand changes. Granular management (Level 2) dynamically adjusts prices to demand, capturing additional profits and outperforming OTAs. Advanced systems (Level 3) use predictive algorithms but require high maintenance. A case study shows that a dynamic model (Level 2) can offer a €20 cheaper price for clients, increasing hotel net income by €0.50. The future lies in dynamic, controlled supplements.
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  • 4 min

La descentralización: el freno oculto del RM

💸 Centralized revenue management optimizes performance by structuring expert teams with unified tools and methods. Decentralization often results in lost efficiency, as demonstrated by nearly 300 RM missions revealing drastically reduced performance. For hotel groups with 5+ establishments, centralization becomes a growth lever. Key challenges include management influence and incentives, addressed by aligning incentives with controllable operational levers like service quality and cost control, rather than pricing.
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  • 2 min

El RevPAR en los hoteles de Portugal muestra señales de desaceleración

💸 Portuguese hotel sector in 2025: RevPAR at €72.38 (+4.3% YoY), with tourism revenues exceeding €27 billion. Occupancy stable at 57.9%, but RevPAR in Grande Lisboa dropped by 0.7% despite 71% occupancy. Madeira leads growth with +16.9%. April and January surpass August in growth, indicating shifting demand. Future growth hinges on strategic pricing and revenue management, optimizing rates and segments throughout the year. 📈
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Cómo destacar en los comparadores de hoteles online

📅 In today's digital age, travelers book hotels quickly via mobile, seeking competitive pricing and transparent fees. Hidden costs, often appearing mid-booking, erode trust. Clear pricing and detailed amenities like free parking or flexible cancellation boost conversions. Authentic photos and honest reviews are pivotal, with user-generated content preferred over polished images. Regularly reviewing listings on platforms like Amimir.com ensures accuracy and competitive positioning. Ultimately, attention to detail, rather than large investments, differentiates successful hotels.
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¿Precio por día o por ocupación? El impacto de la conectividad en tu estrategia de ingresos (Parte 1)

💸 In hotel distribution, pricing strategy focuses on "what" while often overlooking "how" connectivity affects revenue. Models: PDP (Per Day Pricing) and OBP (Occupancy Based Pricing). PDP uses a base rate with fixed adjustments, lacking demand flexibility. OBP offers independent rates per occupancy, allowing dynamic pricing. Example: Raising triple room price from €330 to €375 in OBP can yield €54,000 extra over 60 days with 20 rooms. PDP's rigidity limits revenue potential.
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Los Cines Diagonal acogerán la segunda edición del Smart Travel News Roadshow Barcelona

📅 Smart Travel News Roadshow Barcelona returns for its second edition on Wednesday, February 25, 2026, at Cinesa Diagonal, Barcelona. This itinerant event, in collaboration with Barcelona Travel Hub, targets hoteliers seeking insights on hotel management, revenue, distribution, marketing, and guest experience. Key highlights include six main presentations, rapid flash talks, and a vote for the "Most Innovative Hotel in Barcelona." Attendance is exclusive and free for hoteliers, with limited seats available.
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  • 1 min

Calendario de demanda Barcelona 2026

📅 Barcelona's 2026 demand calendar is brimming with opportunities, featuring a mix of fairs, congresses, sports, cultural and leisure events, alongside national, local, and major market holidays. Designed in Excel, this customizable tool allows you to plan in advance, adjust inventory and pricing, boost direct sales, and maximize key moments throughout the year. Don't miss out on these potential benefits!
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  • 3 min

¿La «tarificación dinámica», pronto para todo y en todas partes?

🍻 Stonegate, Britain's largest pub chain, will charge 20 pence more for beer during busy nights and weekends. This pricing strategy is known as seasonal or differentiated pricing, not dynamic pricing. Such practices are growing in sectors like airlines, cruises, hotels, car rentals, and more. The goal is to manage demand by setting higher prices during peak times and lower prices during off-peak periods, contrary to misconceptions of exploitation.
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  • 1 min

WebBeds se alía con Jet2holidays para reforzar la distribución entre UK y el Mediterráneo

🛫 WebBeds se asocia con Jet2holidays para fortalecer la distribución en Europa, específicamente entre el Reino Unido, el Mediterráneo, las Islas Canarias y el norte de África. WebBeds, con más de 500,000 propiedades y presencia en 140 mercados, conectará con la red de Jet2holidays. Lola Díaz de WebBeds destacó nuevas oportunidades para ambas compañías, mientras Doug Turner de Jet2holidays resaltó la integración de su producto en la red global de WebBeds.
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  • 2 min

Expedia se integrará con Alexa este 2026

🚀 Amazon, in March 2026, will launch Alexa+, integrating AI travel capabilities with Expedia, Yelp, Angi, and Square. Alexa+ will enable users to suggest, compare, and book accommodations worldwide. The collaboration with Expedia aims to harness AI in travel, following Google's November partnership announcement. In October 2025, Expedia joined ChatGPT and launched Comet with Perplexity, strengthening its AI presence. Daniel Rausch, Alexa and Echo VP, emphasized expanding Alexa+'s role in daily task management.
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