Marketing

📈 En el Hotel Cap Negret, se implementa una estrategia de marketing digital constante para fomentar la reserva directa. Durante todo el año, se realizan campañas de posicionamiento en Google, presencia en redes sociales y promoción del Club Rewards. Las campañas estacionales se activan en épocas clave como Semana Santa. Google Ads, metabuscadores y email marketing son canales fundamentales. Se analizan KPIs como ROI y tasa de conversión para optimizar los resultados y mejorar la experiencia del cliente.

📱 Hotel marketing undergoes a digital transformation with WhatsApp and AI integration. Today, guests expect real-time, bidirectional communication rather than traditional, one-way email marketing. Hotels now use WhatsApp Business API for professional-grade automation and AI for personalized, multilingual, and 24/7 guest interactions. These technologies reduce staff workload, ensure brand consistency, and enhance guest satisfaction. Hotel chains adopting these tools strategically gain a competitive edge, as the guest relationship evolves from episodic to continuous.

📅 Ávoris launches its first 2026 campaign offering early booking discounts. Valid until February 16, the campaign includes: Travelplan (up to €250 off per passenger), Special Tours (up to 10% off), Welcomebeds (up to 50% off hotel stays), Marsol (10% off cultural circuits, up to 50% off hotel stays), Viva Tours (up to €150 off per person), and Catai (up to 7% off for trips booked 30+ days in advance until December 2026).

✈️ Air Europa's "Time To Fly" campaign offers discounted fares from January 2 to 18. Flights from Barajas start at €25 within Europe, €29 to Africa, €189 to the USA, and €275 to the Caribbean and Americas. Travel by June 18 for domestic, European, African, Middle Eastern, and select American destinations; long-haul flights available until November 30.

🎆 Madrid, New Year's Eve 2025: The Government of Madrid anticipates 205,000-210,000 European tourists at Puerta del Sol, marking a 4% increase from last year. The "Madrid dances this Christmas" campaign targets European tourists, with 60% buying tickets in advance at an average of €28.30. Italy shows significant growth with 10,000-12,000 tourists, while the UK and Germany remain key markets. Musical performances will follow the traditional grape-eating ceremony. This initiative showcases Madrid's strong connectivity for future tourism growth.

📈 Grupo Camino Real, a Mexican hotel chain, achieved remarkable digital marketing success. By partnering with Mirai and utilizing Google Ads strategies, they increased direct website sales by 7% and overall sales by 9.9%. This resulted in an impressive 83% revenue hike from Google Ads and a 9x increase in return on ad spend (ROAS). Key tactics included Performance Max, Smart Bidding, and targeted remarketing, demonstrating the power of effective digital strategies.