Innovaciones

🚄 Skyscanner, in collaboration with Trip.com, now offers train ticket booking in Spain, allowing high-speed rail and flights to be compared on the same platform. This feature highlights trains taking less than eight hours alongside flights. Currently available on web versions, the service is expected on the app by 2026. Skyscanner diversifies revenue beyond air commissions, while Trip.com strengthens its train ticket aggregation in Europe. Users can plan journeys up to 90 days in advance.

📶 ChatGPT now features sponsored locations in the U.S. from April 2025, integrating ads visibly within AI responses. This shifts the “purchase journey,” presenting options early and competing with traditional channels. High-intent queries serve as valuable advertising space, favoring large hotel groups initially. For independents, access challenges persist, but ad platforms usually expand over time. The growing AI ecosystem raises strategic questions on visibility and competition for hotels.

🏨 Tour2b, a Mallorca-based tech company, launches Hotel Experiences in Spain today, allowing hotels to enhance their guest stays with curated activities and experiences. The platform, integrated easily without operational complexity, offers sales tracking via QR codes and real-time performance monitoring. Founded by Toni Mesquida, Tour2b collaborates with local providers for consistent quality, aiming to differentiate urban hotels and vacation resorts across key Spanish destinations through experiential tourism.

📍 IHG Hotels & Resorts launches the premium brand Noted Collection, aiming to add over 150 hotels in the next decade across EMEAA. Targeting part of the 2.3 million independent luxury hotel rooms globally, this 21st brand complements existing ones like Vignette Collection. IHG boasts over 160 million IHG One Rewards members. CEO Elie Maalouf emphasizes this as the eleventh brand addition, providing distinctive identity and premium experiences while maintaining individuality among hotel owners.

📈 A principios de 2025, Palladium Hotel Group integró Find & Book de 123Compare.me para automatizar la detección de disparidades de precios en canales de venta. La colaboración entre ambos comenzó en verano de 2024. La herramienta simplifica la gestión de disparidades, permitiendo resolverlas en una hora, en lugar de un día. En enero de 2025, la solución ya era parte esencial del equipo de revenue. Huaira G., Project Manager, destaca su adaptabilidad y soporte proactivo.