Innovaciones

📊 28 enero 2026, Patricia Casado, Noray Blog: Integrating Property Management Systems (PMS) revolutionizes hotel marketing. Using real-time data, PMS enables precise, segmented campaigns boosting guest engagement and profitability. 🏨 Key features include guest segmentation, channel manager integration, and data-driven budget planning. Automated marketing campaigns enhance personalization, while PMS drives strategic data analysis for optimal ROI. PMS transforms guest data into actionable insights, maximizing marketing effectiveness and fostering lasting guest relationships.

🌍 Fora and Unravel, recognized in PhocusWire's Hot 25 Travel Startups for 2023 and 2024, are revolutionizing travel sales in 2026 through tech-enhanced hybrid models. Fora leverages AI to support travel advisors, maintaining human interaction, while Unravel offers a "TikTok meets Expedia" model, prioritizing user autonomy. Millennials and Gen Z consume three hours of video daily, with 86% inspired by TikTok for travel planning. These models aim to seamlessly bridge inspiration and transaction stages.

💻 In Linz, during the ÖHV Congress in 2026, Austrian hoteliers discussed the challenges of digital transformation, focusing on AI and simplification. Key issues include technology implementation struggles, regulatory pressure, and increasing administrative burdens. Despite technology’s promise, daily operations have grown more complex. The hospitality sector is shifting from growth to resilience, but bureaucracy remains a significant obstacle. Solutions need to be practical and tailored to Austria's unique regulatory environment, emphasizing action over endless strategizing.