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Hay que reconocer que la idea suena bonita: esas campañas que invitan a descubrir “el otro 99 %” de un país, a salirse de los caminos trillados y encontrar rincones…

🧾 El otro día, un viaje en Uber de menos de un kilómetro costó $27 debido al "precio dinámico". El conductor recibió solo $6. En condiciones normales, ganaría $4. Este modelo de economía colaborativa, criticado por su explotación, es especialmente relevante en lugares como California, donde se buscan regulaciones. Estos sistemas digitales retienen gran parte de los ingresos, dejando a los trabajadores con sueldos mínimos, reflejando una forma moderna de explotación.

📅 In 1985, hotel check-ins took just 2 minutes. Now, the CitizenM CEO blames "19 systems" for complicating the process, yet this is seen as poor demand management. The essential tasks remain: guest arrival verification, identity confirmation, and credit card validation. Simplifying to 1-2 integrated systems with smart flow management is crucial, avoiding a "do it yourself" approach. The complexity lies in poor tech architecture, not the process. 🏨

¿Os acordáis de cuando Apple molaba?“Think Different”, decían. Y lo decían de verdad. Anuncios en blanco y negro, copys que ponían los pelos de punta incluso a los creativos veteranos…

💻 En la industria, hay un problema de falta de disciplina en la adopción tecnológica, lo que lleva a decisiones impulsadas por modas y personas sin experiencia operativa real. Esto crea sistemas fragmentados y desorganizados, afectando la productividad y la experiencia del cliente. Aunque el potencial tecnológico existe, sin una integración coherente y liderazgo informado, se desperdicia inversión y se pierde competitividad. Necesitamos escuchar a los usuarios reales para evitar más desperdicio y frustración.

💻 In Berlin last week, a discussion in a taxi with Martin Soler led to the inspiration for this article on technology in the hotel industry. The "Best of Breed" strategy, which advocates using the best tool for each function, has been dominant for years but is now being overtaken by integrated platform solutions, akin to ERP systems in other sectors. This shift from specialized solutions to broader, integrated platforms presents a challenge for customers, as "the best" is context-dependent and doesn't always mean "the most suitable." Now, the focus is on adopting new, unified technology platforms.

🏨 In the hospitality industry, a prediction at ITB suggests a 1:5 ratio of human to non-human workers within five years, challenging Amazon's current 1:3 ratio. The complexity and cost of automating manual jobs, like cleaning and maintenance, are significant compared to replacing white-collar roles with AI. The "uncanny valley" theory in hospitality might reverse, as warmth in interactions is preferred, suggesting that AI will replace mediocre workers, not humanity. - SIMONE PUORTO

💻 Successful hoteliers focus on solid integration architecture before adopting new systems, ensuring compatibility and interconnected ecosystems rather than isolated solutions. Open APIs are essential, not optional, to avoid data barriers between systems. Digital success is determined not by the number of systems but by their intelligent interconnectivity. Tobias Koehler emphasizes that manual data entry and switching between apps due to non-communicative solutions hinder efficiency, despite modernization efforts.