Aperturas de hoteles

📍 Rafa Nadal, during a partners' meeting at the Rafa Nadal Academy in Manacor, Mallorca, shares excitement over the progress of ZEL, a hotel brand launched with Meliá Hotels International. In 2026, ZEL will open 10 new hotels. Meliá's CEO, Gabriel Escarrer, emphasizes ZEL's growth in the lifestyle segment, promoting hospitality, active well-being, and Mediterranean spirit. The project is founded on authenticity, shared values, and vision.

🏨 Santa Eulària des Riu, Ibiza, January 29, 2026. The historic S’Argamassa Palace rebrands as S’Argamassa Boutique Hotel, emphasizing personalized service and tranquility, with just 25 suites, two minutes from the beach. The hotel now offers wellness programs, local Mediterranean breakfasts, and peaceful cocktail afternoons. It accommodates boutique meetings and weddings, prioritizing direct reservations from Germany, the UK, the Netherlands, and Switzerland, highlighting sustainability by reducing plastics and promoting local products.

🏨 Radisson Hotel Group is expanding in Spain with new openings in Barcelona, Tarifa, and Madrid. By 2028, Radisson Collection Madrid will open, while the Radisson Oriente Hotel in Barcelona will launch in late 2026. Collaborations include Blau Hoteles, adding 156 rooms in Las Caldas, and Q Hoteles for a 105-room hotel in Tarifa by 2026. Radisson RED Malaga, set for 2027, will offer 102 rooms. The group now operates 16 hotels with about 2,900 rooms in Spain.

🏨 Minor Hotels inauguró el NH Collection Palacio de Córdoba, un hotel de 5 estrellas en la Plaza de Maimónides, en el entorno de la Judería, Córdoba. El edificio, de los siglos XVII y XVIII, integra elementos de una antigua muralla. Ofrece 89 habitaciones, incluyendo 12 Junior Suites y 5 Suites. El hotel cuenta con una piscina exterior, un gimnasio 24 horas, y dos salas de reuniones. El restaurante Tablafina, con capacidad para 90 personas, amplía su presencia en Andalucía.

🏨 B&B Hotels Iberia achieved a 29% revenue increase in 2025, adding eight new locations—six in Spain and two in Portugal—totaling 1,090 rooms. With 16 projects underway and 2,000 rooms in progress, they aim for 200 hotels in five years. Operating 940 hotels in 19 countries, they completed 51 renovations, including 17 new lobbies. CEO David García Blancas attributes growth to strategic investment in product, customer experience, and disciplined expansion.

📈 Palladium Hotel Group signed a Memorandum of Understanding with the Saudi Arabian Tourism Development Fund to explore investment opportunities in Jeddah and Yanbu, aligning with the Saudi Vision 2030. This partnership aims to enhance Saudi Arabia's tourism sector with international expertise. Between 2026 and 2028, Palladium plans 13 new openings, including four in 2026. Upcoming locations include Ibiza, Barcelona, New York, and Vietnam, marking a significant global expansion.

🏨 Barceló Hotel Group inaugurated the Royal Hideaway Casablanca on December 18, marking its ninth hotel in Morocco and first luxury brand in Africa. Located in Casablanca, the 5-star urban hotel features 310 rooms, seven meeting rooms, and an auditorium. It offers diverse dining options, including Azurita and Luminà Restaurant. The hotel integrates wellness facilities and a "Royal Experiences" program to connect guests with Casablanca's culture. Barceló now operates in six Moroccan cities, enhancing its strategic presence.

🏨 La inversión de más de 25 millones de euros marca la reapertura del hotel Sol Arona Tenerife, el primero en adoptar el nuevo concepto de SOL by Meliá. Estrategia lanzada en septiembre de 2023, en colaboración con Petra, coincidiendo con el 70 aniversario de Meliá Hotels International. La renovación incluye espacios comunes, áreas de ocio y restauración. SOL by Meliá, con 52 hoteles en ocho países, modernizará más hoteles en Andalucía y Baleares en los próximos meses.

🏖 Alicante Global Group and TQ Invest Pro teamed up with Sunset Hospitality Group to develop METT Cala Natura in Benissa, Costa Blanca Norte, aiming for a luxury lifestyle resort with 80 suites, high-end dining, and wellness amenities. Construction begins in 2026, completing in 2028, with a €50 million investment. The project will create over 150 construction jobs and 80 permanent positions, boosting local services. SHG expands its Mediterranean presence, reinforcing Spain as a strategic market.

🏨 Grupo Mentidero launches its first hotel project, La Casería de la Mar, an eight-room boutique hotel located in a renovated 1996 dairy farm in Comillas, surrounded by 19 hectares of private estate. The hotel emphasizes serene luxury, featuring interiors by Chesu Puente, a spa, gym, fireplaces, and high-tech amenities. It opens this month and aims to be a destination for prolonged stays, highlighting Cantabria's architecture, nature, and gastronomy. Breakfast is offered buffet-style, without strict schedules.