Aperturas de hoteles

🏠 Limehome, in March, will operate its 22nd property in Madrid near key landmarks such as Plaza de Santa Ana and Puerta del Sol. The 19th-century building on Calle del Príncipe 11 features 36 apartments, including studios and 1-2 bedroom units. Owned by a private family group, Limehome will manage it for at least 15 years, planning digital upgrades and renovations. Limehome has 750 signed units in Madrid, aiming for 2,000 in the future.

📈 2025, Sercotel, España: La cadena hotelera Sercotel alcanzó una facturación récord de 170 millones de euros, creciendo un 13% interanual y triplicando su negocio desde 2020. En cinco años, sumó más de 50 hoteles, llegando a 96 en España y Andorra, y cuadruplicó su equipo a 1,300 empleados. El Plan Estratégico 2026–2029 busca alcanzar 360 millones de euros en ingresos y 160 hoteles, con foco en tecnología, talento y experiencia del cliente.

🏠 Minor Hotels announced the Aventora Resort Bahía Formosa, the first under its new luxury brand, Minor Reserve Collection. Opening in 2028 in Rio Grande do Norte, Brazil, it will feature 50 rooms and 28 branded residences. Aimed at luxury travelers, the resort will offer dining, a spa, and outdoor activities like kitesurfing. Located near natural attractions and Natal, the resort responds to the rising demand for luxury and sustainable tourism in emerging Brazilian destinations.

🏨 H10 Hotels relanzará el programa de fidelización H10 Rewards, sustituyendo al Club H10, con ventajas exclusivas y un sistema de puntos mejorado. En mayo, abrió The One Alma París, un hotel 5 estrellas en París, y en noviembre, The One Monumental Palace en Oporto. En diciembre, inauguró Ocean Allure Costa Mujeres, un resort solo para adultos con 599 suites cerca de Cancún, elevando su presencia a ocho resorts en el Caribe.

🏨 Piñero, during Fitur 2026, announced the opening of Terreno Barrio Hotel in Palma, scheduled for spring. This 41-room urban hotel aims to integrate into the local community, featuring a historic 1932 building and a new LEED Platinum certified construction. Designed by OHLAB and conceptualized by Studio Roses, the hotel includes cultural programs, a cinema, and a Mediterranean restaurant led by Chef Gabriel Conti. The project emphasizes sustainability and local economic support.

🏖 El Parador de Turismo de Ibiza se inaugura oficialmente el 23 de febrero y abre al público el 10 de marzo. Ubicado en el casco histórico de Ibiza, la inversión total es de 47 millones de euros, incluyendo fondos de Turespaña y PRTR. El parador, con 66 habitaciones, tiene zona wellness, piscina, restaurante y más. Este es el parador número 99 de la cadena en España, expandiendo su presencia a todas las comunidades autónomas.

🏨 Palladium Hotel Group managed a business volume of €1.162 billion in 2025, a 2% increase from 2024. Direct sales rose to 32% of total bookings, generating 5% more in sales compared to 2024. Loyalty programs contributed €210 million, with 79% of direct bookings from loyalty members. The group plans a €1.1 billion investment for 13 hotels by 2029, including openings in New York, Venice, Ibiza, and Madrid. The Site Ibiza is a key project for 2026.

🏨 Radisson Hotel Group and Canarian Hospitality announced a strategic partnership at Fitur, focusing on expanding Radisson brands in the Canary Islands and all Radisson brands in Andalusia, Algarve, and Madeira. Radisson operates over 14 hotels in Spain, targeting strategic locations like Madrid and Barcelona. Canarian Hospitality manages eight establishments, including Radisson Blu Resort Lanzarote and Radisson Resort & Residences Tenerife. The collaboration aims for growth in premium vacation segments, emphasizing quality, sustainability, and international demand.

🏖 Meliá Hotels International and Grupo Puntacana announced at Fitur 2026 the launch of Paradisus Miches, their eleventh resort in the Dominican Republic. Located in Miches, this sustainable project offers 600 rooms and features extensive amenities like pools and wellness areas, aiming to elevate the local tourism economy. Gabriel Escarrer of Meliá, and Frank Rainieri of Grupo Puntacana, emphasize its role in boosting the nation's tourism competitiveness and commitment to sustainable growth.

🏨 Meliá Hotels International plans to add 83 hotels in two years, focusing on luxury, reaching 400 establishments by 2026 and 466 by 2027. By 2027, Meliá aims for 112,000 rooms across 44 countries. In 2025, they signed 51 establishments with 9,200 rooms, 60% in Europe. In 2026, Meliá will open 28 hotels, including in new locations like the Maldives and Seychelles. The expansion includes brands like ZEL and The Meliá Collection.