El fracaso de O’Leary
🛩 Ryanair launched a loyalty program eight months ago, expecting 250,000 subscribers, but only 55,000 joined. The program earned €4.4 million, charging €79 per subscriber, but incurred €6 million in costs, resulting in a loss. The program was shut down as Ryanair's Michael O'Leary quickly addresses underperforming initiatives. This aligns with past decisions like canceling onboard phone services and a partnership with Logitravel. The program failed to boost frequent flyer usage.
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