Publicaciones por autor

Carla Mendez

129 Publicaciones
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  • 2 min

Cloud Dancer, el color del año que define el turismo en 2026

🌈 2026: Cloud Dancer, Pantone's Color of the Year, symbolizes a shift towards calmness and balance in the tourism industry. Resuinsa’s Félix Martí highlights this as a reflection of guests' demands for rest and care. Textiles play a pivotal role, emphasizing comfort through quality bedding and towels. The trend focuses on experiential comfort rather than aesthetic appeal, catering to travelers seeking relaxation in a stimulus-heavy world.
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  • 4 min

FITUR TechY 2026 consolidará su liderazgo como el gran foro del turismo inteligente, sostenible y humano en su 20 aniversario

📅 FITUR TechY 2026: From January 21-23, in Madrid, this event will feature 5 forums supported by Cajamar, Orange Empresas, and Enovam. Topics include AI’s impact on tourism, digital competitiveness, and sustainability. Notable speakers include Lasse Rouhiainen and Pau Garcia-Milà. Innovative awards and showcases like robotized buffets highlight the ITH Lab. The agenda stresses a realistic, collaborative vision for tourism's future. Key participants include Google, Atlético de Madrid, and RIU Hotels.
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  • 2 min

ITH incorpora a Journey como nuevo partner tecnológico para impulsar la rentabilidad basada en la experiencia en los hoteles

💻 El Instituto Tecnológico Hotelero (ITH) ha integrado a Journey como nuevo socio. Journey, lanzada en España en enero 2026, es una plataforma de rendimiento para hoteles de lujo, confiada por más de 750 hoteles globales, como Nikki Beach y Paradisus by Meliá. La plataforma unifica gestión de experiencias, marketing digital, y reservas. Junto con Oracle y Bring IT, coorganizarán un evento en FITUR. CEO Simon Bullingham y Álvaro Carrillo de Albornoz destacan su enfoque en maximizar el valor de las estancias.
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  • 5 min

El coste invisible del papel y el boli en la operación hotelera

📚 Hotels face a digital paradox: strategic tech talks clash with daily manual operations. Critical tasks often rely on handwritten notes, causing inefficiencies. Repeated manual processes consume unrecorded time, creating invisible friction. Information gaps lead to reactive decisions, not proactive ones. Dependency on individual memory risks operational continuity, while paper routines resist tech adoption due to habit. Solutions like DeepUpsell aim to centralize data, enhancing clarity and reducing improvisation, ultimately improving guest experience.
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  • 3 min

Resuinsa Group, un siglo viajando con la hostelería española por todo el mundo

✈️ 1926-2026, Resuinsa Group celebrates its centennial, marking 100 years in the hospitality industry, having grown alongside tourism and travel transformations. With presence in over 150 countries, the group includes Resuinsa, Resuinsa Home, Carmela Martí Decoración, and Martí Linen. Their strategy? Listening, specializing, and anticipating industry needs while maintaining sustainability and efficiency. Under Félix Martí Sempere, the group continues its global influence, rooted in Mateo Martí's 1926 vision.
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  • 5 min

Capas de IA vs. tecnología integrada: preparándonos para la era conversacional y las reservas agénticas

💻 Neobookings, liderado por Raúl Blanco Díaz, implementa infraestructura de IA, no solo parches. En 24 meses, el 80% de búsquedas de viajes serán conversacionales. Neobookings lanzó el primer motor MCP ready de Europa. Solo 20% de hoteles han centralizado datos efectivamente. Las OTAs invierten en OpenAI, mientras que MCP, apoyado por Microsoft y Google, conecta sistemas hoteleros. La integración de IA es crucial para competitividad futura, con FITUR 2026 marcando un salto tecnológico significativo.
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  • 4 min

Cómo optimizar tu presencia en Fitur

🛰 Fitur, held annually in Spain, is the world's second-largest tourism fair. As of 2026, it attracts a wide array of participants, requiring companies to stand out amidst information overload. Strategic communication is key to visibility, involving clear goal-setting, identifying target audiences, and leveraging media and social platforms like Instagram and LinkedIn. Effective strategies increase brand recognition, while agencies like Círculo de Comunicación offer expertise, ensuring measurable outcomes like media visibility and qualified contacts.
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  • 4 min

Gestión inteligente del upselling: del dato disperso a la decisión rentable

📈 In 2026, hotels aim to transform upselling from instinctive to data-driven management. Despite generating thousands of data daily, many hotels struggle with data orchestration, leading to missed upselling opportunities. The "opportunity lost" KPI highlights unutilized potential. AI tools like DeepUpsell integrate with hotel systems to provide actionable insights. By 2026, unifying data, embracing learning indicators, and fostering information-driven leadership are key. This shift enhances predictability and boosts both sustainability and employee satisfaction.
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  • 4 min

Ring2Travel impulsa servicios de campañas outbound para hoteles que buscan recuperar demanda perdida y maximizar su conversión

📞 Ring2Travel's outbound campaigns, integrated with Paraty Tech’s Panel de Leads, achieve a conversion rate exceeding 50%. When? Immediate "hot" calls. Where? Hotels. How? Quick, professional contact when potential guests abandon booking processes. Why? Capture lost sales by addressing reasons like technical issues or price comparisons. Led by Antonio Granados, Operations Manager, these campaigns use strategic incentives such as discounts and upgrades to drive conversion, maximizing revenue potential through targeted, agile interactions.
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  • 3 min

FITUR TechY 2026 celebrará su 20ª edición bajo el lema ‘De Robot a Aliado’

📰 FITUR TechY 2026, from January 21-25 in Madrid's IFEMA, celebrates its 20th edition with the theme ‘De Robot a Aliado’. Sponsored by Grupo Cooperativo Cajamar, it features four forums: TechYnegocio, TechYdestino, TechYfuturo, and TechYsostenibilidad, addressing tourism's technological evolution. Partners include AdQuiver, MAARLAB, American Express, Veolia, Enovam, and Orange Empresas. The event aims to inspire and guide the sector towards efficiency, sustainability, and a people-centered approach.
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