Carla Mendez

📊 En 2026, Vincci Hoteles implementó un proyecto de transformación de incentivos de recepción usando la tecnología de DeepUpsell. Este enfoque busca medir objetivamente el rendimiento comercial, reemplazando métodos manuales. Marcos Valera, Director de Recursos Humanos, lideró esta iniciativa que duplicó ingresos por upselling. La organización ahora cuenta con datos fiables en tiempo real, integrando naturalmente las ventas en la experiencia del huésped, mejorando la eficiencia operativa y la claridad en objetivos.

📈 Unión Europea, recent years: Hospitality industry faces a transformation driven by environmental regulations and consumer demand. Efficient waste management is now strategic. Used cooking oil management is a challenge, traditionally reliant on external collection. Circular economy practices are emerging, turning waste into resources. Benefits include reduced emissions, lower costs, and improved operational efficiency. Transparency and traceability are priorities. Innovation fuels change, with sustainability becoming essential for competitiveness and market positioning in tourism destinations.

🚀 FITUR TechY 2026, held by ITH in January 2026, emphasized the tourism sector's transformation through technology, data, and sustainability. Key discussions included AI's strategic role, regenerative tourism, data-driven decisions, and smart destinations. Debates highlighted robotics, personalization, and responsible resource management as competitive advantages. The importance of human value and direct customer relationships was stressed, promoting marketing, energy, and resource strategies to enhance resilience and competitiveness.

🏨 FITUR TechY highlighted key tourism challenges, focusing on sustainability and innovation. The roundtable "Economía circular aplicada al turismo" featured Resuinsa, Eco-One, Magic Hotel Group, and Garden Hotel Group. Félix Martí of Resuinsa discussed circular economy impacts, showcasing textiles with up to 20% post-consumer recycled materials and the VITA collection using hotel textile waste. Collaboration and proactive strategies were emphasized as crucial for future regulatory and operational challenges in the tourism sector.