Transformación digital en hoteles: la necesidad de llegar al cliente B2B
💳 In Sevilla, during the Tourism Innovation Summit, Antonio Morales from Voxel—a company part of Amadeus—emphasized the need for digital transformation in hotels, particularly for B2B travelers, for greater effectiveness and convenience. Jorge Sánchez of Accenture highlighted how digitalization has changed payment methods, while Jesús Ferreiro from Outpayce noted the irreplaceable value of in-person interactions. They concurred on the importance of managing everything from a single platform, improving payment security and the traveler’s experience, and the distinction between digitalization and digital transformation—the latter being a change in organizational processes. B2B clients are also vital, as they bring in business, and the industry must ensure they're satisfied with efficient and fast processes.
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