Reseñas sin texto ¿Cómo afectan a la puntuación del hotel?
📝 Juan Pedro Mellinas from the University of Murcia and Verónica Leoni from the University of the Balearic Islands conducted a study analyzing nearly half a million hotel reviews on Booking.com. They discovered that blank reviews score 17% higher than single-word reviews, and positive text reviews increase in rating up to 79 words before the score begins to decrease. The research suggests that guests are more motivated to write reviews after a negative experience. While Booking.com and Google allow rating without a comment, TripAdvisor requires justification for the rating. The study is part of a project funded by the Ministry of Science and Innovation.
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