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Automatic

2093 posts
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  • 2 min

Las tres noticias más importantes del sector turístico, 22 de octubre

✈ Estados Unidos lidera la conectividad aérea internacional en 2024, seguido por Reino Unido y España, que creció un 11,5% en conectividad. Asia, especialmente China y Japón, registra aumentos de hasta el 75%. España prevé llegar a 115 millones de visitantes extranjeros, aportando más del 15% al PIB. IAG considera adquirir TAP para fortalecer su posición en Brasil y crear un hub dual Madrid-Lisboa.
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  • 4 min

España se encamina a ser líder mundial: cómo serán los nuevos turistas

🏕 Spain is projected to become the number one tourist destination globally by 2040 with 115 million foreign visitors, surpassing France. The tourism sector's contribution to Spain's economy will exceed 15%. A March report by Braintrust forecasted 91 million tourists by the end of 2024, with spending around €125 billion. Visitors from outside Europe, especially Asia and the Americas, will account for at least one-third of tourists, with their spending potentially doubling to an average of €280-€340 per day by 2030-2040, compared to pre-pandemic levels.
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  • 2 min

Herramientas para que los hoteles independientes afiancen su competitividad

🏨 Keytel, part of Grupo Hotusa, aims to boost the business of independent hotels by offering comprehensive services including sustainability, technology, direct sales, cost management, marketing, communication, commercialization, and training. At their annual convention in Madrid, titled "Acelerando," Grupo Hotusa's president Amancio López discussed adapting to a market in constant evolution. Economist Pep Ruiz from BBVA Research highlighted an increase in investment leading to improved quality and high occupancy rates in the hotel sector. The convention gathered a hundred associated hotels to explore current sector trends and opportunities. Technologies such as AI integration with big data, digital strategy centered around direct sales, and cybersecurity for the connected hotel were presented as competitive tools for independent hotels.
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  • 3 min

Hoteles Marriott en Costa Rica: desestacionalizar para ser más sostenibles

🏖️ Dennis Whitelaw of Marriott International in Costa Rica discusses sustainability efforts, focusing on diversification to attract European tourists and offering more off-season products. Marriott's Serve360 program aligns with the UN's 17 Sustainable Development Goals, driving green practices and education. Costa Rica Marriott Hacienda Belén and Los Sueños Marriott Ocean & Golf Resort hold the highest Certification for Sustainable Tourism from the Costa Rican Tourism Institute, along with several other environmental and social certifications. The hotels work on bird-watching tourism and MICE business travel, providing added value during the low season, and encourage extending business trips for leisure. The Costa Rican government aims to increase air frequencies and routes, including a new flight from Brazil by GOL starting in November.
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  • 5 min

Medir, actuar y cooperar: 3 acciones para conseguir hoteles sostenibles

🌏 The second Ecostars ESG Summit 2024 recently convened representatives from 12 national and international mid-sized hotel chains to focus on sustainable practices and positive impacts on society and the environment. Despite talent shortages limiting sustainable goals, these chains are investing in energy efficiency, water management, and waste reduction, with many using the Ecostars Prime sustainability management software. The private event highlighted technology and certifications as key for future tourism sustainability. Key participants included B&B Hotel Group, Hilton Grand Vacations, Sercotel Hotel Group, and others committed to monitoring and managing their ESG impacts.
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  • 5 min

Cómo utilizan los españoles la inteligencia artificial generativa

📈 OpenAI launched ChatGPT two years ago, marking a significant shift in AI adoption. In Spain, 85% of 18-24 year-olds have used Generative AI, while 42% of adults have not. A recent YouGov survey for Amadeus, conducted from August 28 to September 5 with 2,211 participants over 18, explored AI in travel. 29% of adults would use AI for travel itineraries, and 58% see real-time language translation as beneficial. Concerns about data security and a lack of human perspective were noted by 20% and 17% of respondents, respectively.
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  • 3 min

Las tres noticias más importantes del sector turístico, 21 de octubre

🚂 Adif y Renfe aseguran una circulación normal de trenes en Madrid desde el próximo lunes, tras solucionar problemas causados por un descarrilamiento el sábado. En 2023, España acogió más de 85 millones de turistas internacionales y sus hoteles sumaron 347 millones de pernoctaciones, con un crecimiento del 21,2% en la facturación anual de las 100 principales cadenas hoteleras españolas. Grupo Numa abrirá 132 apartamentos turísticos en Valencia en 2026, ampliando su presencia en la Península Ibérica.
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  • 3 min

Las 100 cadenas hoteleras españolas con mayor facturación en 2023

🏨 Top Spanish hotel chains reported €23.094 billion in revenue in 2023 according to the Hosteltur Ranking, surpassing the €19.056 billion from the previous year. Minor Hotels Europe & Americas (formerly NH Hotel Group) remains on the list, although 95.8% owned by Thailand's Minor Hotel Group. RIU Hotels & Resorts, Barceló Hotel Group, and others saw growth between 14% and 24%. Majestic Hotel Group had a 34.35% increase, while Canarian Hospitality saw a 379% surge, reaching €23.5 million in revenue. Room007 Hotels & Hostels increased sales by 103.3%. Only Roc Hotels and Oh!Tels experienced revenue downturns, by -3.04% and -1.05% respectively.
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  • 3 min

Conectar las experiencias de viaje, otro gran reto para el sector

🏑️ Accenture's study reveals that 66% of travelers are dissatisfied with current planning options, with 48% finding trip organization fragmented due to separate bookings. 64% struggle with bundling services for a connected experience, and 97% would prefer a superapp for travel. Navigation complexity frustrates 61%, while 56% are hindered by limited personalization options. Privacy concerns arise for 52%, particularly regarding data security and unwanted promotions. Business leaders see AI as a transformative opportunity, with 73% focused on cost-saving and efficiency, and 63% on revenue growth. Barriers include talent training, with two-thirds of executives viewing it as a limitation. Presently, 34% of organizations allocate over half of their tech budget to AI, expected to reach 69% in the next 18 months.
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  • 3 min

Cómo plantean Ávoris, VECI y W2M la campaña de Halloween

🎃 Halloween originates from the ancient Celtic festival of Samhain, marking the end of summer and beginning of winter, believed to be a time when the spirits of the dead could return. It merged with All Saints' Day due to Christianity, becoming All Hallows' Eve, later Halloween. In Spain, the celebration's popularity has surged, adopted enthusiastically by the youth influenced by Anglo-Saxon culture through movies and TV. Travel agencies cater to the trend, with Ávoris highlighting themed parks like PortAventura World, Parque Warner, and Parque de Atracciones de Madrid, which decorate and offer special events. Viajes El Corte Inglés (VECI) also focuses on themed parks, with Parque Warner transformed from October 2 to November 3, and collaborates with PortAventura World for Halloween from September 21 to November 10. Additionally, VECI offers thematic itineraries and excursions to culturally rich destinations. W2M emphasizes short trips, launching 73 hotel offers in Andalusia, Levante, Catalonia, Canaries, Balearic Islands, Andorra, Portugal, and urban getaways, with a campaign starting on October 22.
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