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  • 3 min

Cómo plantean Ávoris, VECI y W2M la campaña de Halloween

🎃 Halloween originates from the ancient Celtic festival of Samhain, marking the end of summer and beginning of winter, believed to be a time when the spirits of the dead could return. It merged with All Saints' Day due to Christianity, becoming All Hallows' Eve, later Halloween. In Spain, the celebration's popularity has surged, adopted enthusiastically by the youth influenced by Anglo-Saxon culture through movies and TV. Travel agencies cater to the trend, with Ávoris highlighting themed parks like PortAventura World, Parque Warner, and Parque de Atracciones de Madrid, which decorate and offer special events. Viajes El Corte Inglés (VECI) also focuses on themed parks, with Parque Warner transformed from October 2 to November 3, and collaborates with PortAventura World for Halloween from September 21 to November 10. Additionally, VECI offers thematic itineraries and excursions to culturally rich destinations. W2M emphasizes short trips, launching 73 hotel offers in Andalusia, Levante, Catalonia, Canaries, Balearic Islands, Andorra, Portugal, and urban getaways, with a campaign starting on October 22.
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  • 1 min

Grupo Numa abrirá apartamentos boutique en Valencia en 2026

🏠 Grupo Numa, with its headquarters in Berlin and managing over 8,000 units across Europe, is set to expand in the Iberian Peninsula by opening 132 boutique apartments in Valencia's old town, 200 meters from the Mercat Central in Q2 2026. The apartments are owned by Straco Real Estate Iberia. This marks a significant milestone in Numa's strategic growth, targeting both the tourist and business travel markets. Last year, Numa acquired a service apartment platform in the Netherlands, France, Belgium, and signed an asset in Málaga slated to open in 2025, aiming to grow in Spanish cities like Madrid, Barcelona, Alicante, Bilbao, San Sebastián, Santander, and Palma de Mallorca.
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  • 2 min

¿Qué tienen en común el marketing digital… y la cocina japonesa?

🔪 Laura Torres, from ADG Media Group, draws parallels between Japanese cuisine's attention to detail and technology's role in advertising strategy optimization. Tohishiko Sato opened Fuji, Spain's first Japanese restaurant, in Las Palmas de Gran Canaria in 1967. Torres emphasizes meticulousness in both traditional Japanese cooking and digital marketing, where a detailed attribution model is crucial for strategic decisions and achieving brand goals in a competitive digital environment. Neural.ONE focuses on data precision and balance, combining techniques and innovation to guide successful advertising actions.
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  • 5 min

Los 10 mejores mercadillos navideños de Europa

🎄 European Christmas markets traditionally run from mid-November to late December, with the demand for visiting these destinations surging during the season. Top tour operators in Spain like Special Tours, Catai, Mundosenior, Ávoris, Viajes El Corte Inglés, Nautalia Viajes, and Viajes Carrefour have scheduled trips ranging from an average of 4-5 days to as long as 8 days. Strasbourg, France, hosts one of the oldest Christmas markets since 1570, attracting over 2 million visitors. Other notable markets include those in Prague, Budapest, which has been repeatedly awarded the European Best Destinations title, Gdansk, Nuremberg, Geneva, Cologne with 4 million annual visitors, Vienna, Brussels with over 2.5 million annual visitors, and London's Hyde Park. These markets offer not only shopping opportunities but also a festive atmosphere with entertainment such as live music, Ferris wheels, and ice skating.
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  • 1 min

Fallece Juan Socías, fundador de la hotelera mallorquina JS Hotels

🏨 Juan Socías, founder of JS Hotels, passed away at 98 on Friday in Can Picafort, Mallorca. Born in 1926 in Sa Pobla, Socías started his hotel career in 1956, buying Hotel Miramar in Puerto de Alcudia with his wife, Catalina Fornés. Now led by his daughter Margarita Socías Fornés and grandson Juan Socías Beltrán, JS Hotels owns 13 hotels, including the first urban hotel, JS Palma Plaza, opened in April 2023. His funeral is scheduled for Monday, October 21, at 19:30 in Can Picafort's church.
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  • 3 min

Reseñas sin texto ¿Cómo afectan a la puntuación del hotel?

📝 Juan Pedro Mellinas from the University of Murcia and Verónica Leoni from the University of the Balearic Islands conducted a study analyzing nearly half a million hotel reviews on Booking.com. They discovered that blank reviews score 17% higher than single-word reviews, and positive text reviews increase in rating up to 79 words before the score begins to decrease. The research suggests that guests are more motivated to write reviews after a negative experience. While Booking.com and Google allow rating without a comment, TripAdvisor requires justification for the rating. The study is part of a project funded by the Ministry of Science and Innovation.
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  • 2 min

Marriott abre su primer hotel Renaissance en Panamá

🏡 Renaissance Hotels, a Marriott International brand, opened the Renaissance Panama City Hotel, featuring 214 rooms and suites, with 174 currently operational. Located in Panama City's financial heart, the hotel provides a gastronomic offering with its Lila restaurant and Jota's Bar, 24-hour Renaissance Fitness gym, an outdoor pool, and 11 meeting spaces. Marriott International's president for the Caribbean and Latin America, Brian King, highlights the design and discovery elements of the brand.
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  • 8 min

12 parques temáticos para visitar en Asia (que seguramente no conocías)

🎭 Asia emerges as a key destination for high-quality theme parks, offering unique experiences. Notable parks include Universal Studios Beijing, Ocean Park in Hong Kong, Chimelong Ocean Kingdom in China, Everland in South Korea, and Tokyo DisneySea in Japan. Universal Studios Beijing, opened in 2021, houses the "Jurassic World Adventure" and a Kung Fu Panda area. Chimelong Ocean Kingdom, launched in 2014, attracts over 10 million visitors annually and features the world's largest aquarium. Everland, South Korea's oldest park, is renowned for the T Express, one of the world's biggest wooden coasters. Ocean Park, since its 1977 opening, offers a cable car and marine conservation efforts, drawing over five million visitors yearly. Tokyo DisneySea, praised for detail and design, and LotteWorld in Seoul, offer year-round attractions. These parks, along with Ghibli Park, Nijigen No Mori, and others, showcase diverse themes from cultural to thrill-seeking experiences.
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  • 5 min

China vuelve a adelantarse con Alta Velocidad nocturna, ¿cuándo en Europa?

🚃 China launched a high-speed night train connecting Hong Kong, Beijing, and Shanghai in June, halving the travel time compared to conventional trains. The service links Hong Kong West Kowloon, Beijingxi, and Shanghai Hongqiao stations, taking 12.5 hours to Beijing and 11 hours to Shanghai. Trains offer sleeping berths, luxury single berths with a closet and sofa, second-class seating, and dining cars. This development is aimed at increasing Hong Kong's connectivity with mainland China and providing a sustainable travel alternative to flights. Europe's night trains, in contrast, still operate at conventional speeds with no immediate plans for high-speed upgrades.
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  • 5 min

Airbus y Boeing, British Airways y otras noticias más leídas de la semana

📍 Airbus saw a significant number of orders in September, but deliveries fell by 9% compared to the previous year, while Boeing, despite a strike, maintained a healthy number of deliveries. British Airways, due to issues with Boeing 787 engines and parts from Rolls-Royce, has postponed its service to Malaysia and reduced operations to Qatar and New York, with 15% of its fleet grounded. In Spain, hotel chains with fewer than 1,000 rooms saw a revenue increase in 2023, with 36 out of 37 reporting growth, often in double digits. The III Global Summit by Ilunion Hotels discussed innovative practices for talent retention in tourism. Bookings.com's hotel scores declined between 2020 and 2023 due to changes in the scoring system. Destino Pacha Hotel Ibiza will reopen as a 5-star hotel, Five Ibiza, in 2025 after Five Holdings acquired the Pacha Group's hotels and nightclubs for approximately €320 million. Ryanair and Eurowings are reducing their operations in Germany in response to increased airport taxes, with Ryanair ending 22 connections and cutting Hamburg flights by 60%, and Eurowings canceling over 1,000 flights next year. The tourism sector is looking towards AI for advancements in sustainability, discussed at the third edition of the Ágora de Turismo Sostenible hosted in Madrid.
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