España, a la cabeza del mercado global de tours y actividades en destino
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Spain's travel experience sector leads the global market, with a more positive growth outlook for 2024 compared to Europe and the world. Arival's Global Operator Landscape survey included 7,000 global operators, 600 from Spain, showing half of the Spanish operators reported growth in 2024 over 2023, compared to 38% globally. 74% of Spanish operators are optimistic for 2025, against a 62% global average. In Spain, 58% of bookings are online, with operators working with an average of 10 partners, versus 8 globally. Spanish operators lead in technology, with 68% using a modern booking system, 46% connecting to distributors via API, and 43% actively using or experimenting with AI. Arival 360 Valencia event is sponsored by Civitatis, highlighting Spain and Latin America's potential in the evolving travel experience market.
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