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Automatic

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  • 3 min

Hacia dónde apunta el capital: ¿hoteles individuales o carteras?

🏨 España cerró 2024 con 94 millones de turistas internacionales, un aumento del 10% respecto al año anterior. Inversiones en el sector hotelero desde 2020 alcanzaron más de 17.000 millones de euros, con 60% en activos individuales. En 2024, se invirtieron 3.330 millones de euros, con un enfoque en activos urbanos (52%). El año marcó un récord en transacciones individuales, totalizando 2.452 millones de euros. Seis operaciones destacadas equivalen a 751 millones de euros. Los inversores nacionales lideraron 75% de las compras, con grupos hoteleros españoles invirtiendo 809 millones de euros.
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  • 4 min

Extremadura en Fitur: turismo sostenible alejado de la masificación

🏕 Extremadura to be featured at the 45th International Tourism Trade Fair (Fitur), set for January 22-26 in Madrid, highlighting sustainable tourism under the motto "Extremadura extraordinaria: un destino para el mundo." After a record-breaking year in tourism with significant increases in travelers, overnight stays, and employment, the region promotes its natural and cultural refuge. It boasts three World Heritage Sites, three Biosphere Reserves, nine Blue Flag inland beaches, and 1,500 km of freshwater, making it ideal for birdwatching, astronomy, and water activities. FiturNext will award Extremadura for its Sustainable Gastronomic Routes, and the Directorate-General for Tourism will receive the third prize in the Integral System of Spanish Tourism Quality (SICTED). The stand at Ifema will occupy 980 sqm, offering immersive experiences and tastings of local products. Extremadura will also participate in Fitur Woman on January 22 and unveil the Regional Strategy for Internal Tourism to encourage local travel.
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  • 3 min

3 áreas clave que España debe mejorar según los turistas

🏖️ In 2024, a Yougov survey revealed that 65% of Spanish and 58% of French tourists rated their travel experience in Spain 9-10 out of 10, while German satisfaction was lower at 45%. Critical factors affecting ratings were accommodation prices, customer service quality, and destination accessibility—all scoring 71% positive, 23% indifferent, and 6% negative. Data from 1,600 travelers surveyed in September post-summer travel indicates peak season issues such as staff shortages could affect service satisfaction.
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  • 1 min

Franquicias hoteleras como mercado en evolución, a debate en Hotel Trends

🔔 Sercotel will participate in a roundtable titled "Hotel Franchises in Spain: keys to understanding an evolving market" at Fitur on Wednesday, January 22 at 3:00 PM in the Hotel Trends Arena, stand 8D26, organized by BeonX and Hotelverse. The 40-minute discussion will feature Pablo Fernández from Sercotel, Rafael Soria of Meliá Hotels International, Alfonso Murillo from Panoram Hotel Management, moderated by Antonia Aguiló of Belvera Partners. They will explore trends, challenges, opportunities, market entry barriers, franchising solutions, brand powers, and growth expectations in the hotel franchise sector.
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  • 4 min

Gastronomía y turismo, un binomio ganador que impulsa el gasto del viajero

🍽 International tourists in Spain spent over €17 billion (€17,232 million) on culinary experiences in 2023, up by 24% from pre-pandemic levels. The per capita spending increased from €166.4 in 2017 to €202.3 in 2023, a 21.7% rise. Gastronomy is a key motivator for luxury and premium tourists, contributing to the local economy and cultural connection. Spain boasts 377 Denominations of Origin, 291 Michelin-starred restaurants, 792 Repsol Suns, and 36 wine routes. The gastronomy sector impacted 27% of Spain's GDP, contributing €374.575 billion and maintaining 7.2 million jobs.
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  • 3 min

Emisor español: 3 países de 3 continentes, preferencias de viaje 2025

🌍 In 2025, Spanish travelers show a marked interest in international destinations, with Portugal, China, and Peru being the top three countries. Portugal, known for cultural and gastronomic experiences, appeals to baby boomers and champions sustainable tourism. China offers a cultural adventure with historical landmarks and modern cities. Peru attracts with its cultural and natural heritage, offering historical Incan sites and globally acclaimed cuisine. Spanish travelers are increasingly willing to spend more on life-enhancing travel experiences.
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  • 5 min

Guía para sobrevivir en eventos profesionales siendo introvertido

📈 Antonia Aguiló, account director at Belvera Partners, offers a personal reflection on the challenges that introverted professionals face at industry events like Fitur 2025, occurring in Madrid in the coming days. Fitur, Spain's leading tourism fair, now in its 45th edition, had 250,000 visitors last year, with 153,000 professionals. Aguiló, an introvert, has navigated international fairs and built valuable connections without being the most extroverted. Successful introverts like Bill Gates, Marissa Mayer, and Angela Merkel have thrived in competitive environments. Aguiló emphasizes the importance of planning and introspection for introverts to succeed at events like Fitur, especially during the fourth week of January.
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  • 3 min

Sevilla destacará en Fitur como destino exclusivo para turistas premium

🏕 Sevilla will showcase its cultural, heritage, and natural wealth at Fitur 2025, held at IFEMA, Madrid, from January 22-26, under the slogan "Busques lo que busques... Sevilla" to promote sustainable tourism. Javier Fernández and Rodrigo Rodríguez Hans presented the province's diverse tourism strategy, including luxury options like oleotourism and enotourism, aiming to attract premium tourists. Activities start with a promotional event in Madrid on January 21 at Green Patio. Almost 50 municipalities and over 10 companies will make around 60 presentations at IFEMA. Tourism statistics from January to November 2024 showed a 9.10% increase in travelers (over 753,000) and a 12.25% rise in overnight stays compared to the same period in 2023, with international tourism leading the growth.
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  • 2 min

Cabo de Gata: proyectan un hotel de lujo inspirado en Lawrence de Arabia

🏕 The new luxury Hotel Aqaba Cabo de Gata, inspired by the film "Lawrence of Arabia," will open this year with 54 rooms and suites. Located in Carboneras' urban center, 500 meters from the beach, 30 minutes from Almería International Airport and future AVE station in Vera. Funded by Andalusian entrepreneurs, the project exceeds a €10 million investment. The hotel emphasizes "slow life," local culture, and eco-friendly practices. Guests can enjoy unique geological tours, rooftop Mediterranean views, and local gastronomy. Architect Antonio Martínez Rodríguez and Arapiles Arquitectos designed the hotel, with Palm Studio handling the interior. Opening is set for December.
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  • 3 min

El after de Fitur: 100 planes y propuestas para después de la feria

🎭 During Fitur 2025 in Madrid, 83% of 153,000 professional visitors are expected to partake in 232,900 night outings, spending an average of €79.1 per outing, generating an economic impact of €18.4 million. "Fiesta is Madrid" campaign offers 100 entertainment options, celebrating its 11th year, with support from Madrid's local government. The II Edition of the Madrid Nightlife Tourism Guide will be unveiled on January 23 at 18:00.
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