Retos para un hotel independiente en su lucha contra la estacionalidad
🏨 Ricardo Sánchez, General Director of Cap Negret Hotel in Altea, addresses challenges like staff shortage, absenteeism, sustainability costs, unfair competition from tourist apartments, and meeting diverse customer needs. The hotel tries to attract local talent due to the high rent costs for non-local seasonal staff. Cap Negret offers nine rooms for interns and minimizes split shifts due to staffing difficulties. They witness 7-9 monthly absenteeism cases, often long-term psychological leaves. Sustainability efforts include waste reduction, energy efficiency with photovoltaic panels, and eliminating single-use plastics, valued by international customers. The hotel stays open all year, attracting professional sports teams during off-peak times, avoiding the significant hiring challenges faced by purely seasonal hotels. The hotel adapts to different customer profiles throughout the year, from international cycling tourists to Spanish vacationers and event attendees.
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