Automatic

🏖️ In 2025, 52% of Spaniards plan to vacation, with an average budget of €2,006, favoring accommodation and transport. Ávoris Travel Insights' survey in January of 718 travelers identifies experiential tourism and short breaks as trends, with domestic and coastal Spanish destinations leading, followed by Asia and Japan. Approximately three trips per person are expected, combining short getaways and longer travels, with cultural visits, gastronomy, and nature excursions highlighted. Digitalization and personalization influence booking habits, with two-thirds booking online, mainly direct with companies. Sustainability interest grows but is hindered by high costs and lack of awareness. Escapades, trips of 1-3 days, are increasingly popular, with urban destinations preferred for these brief and frequent disconnects.

🏨 Antonio Catalán, presidente of AC Hotels by Marriott, highlighted the tourism boom in Spain at HIP 2025, alongside Gonzalo Aguilar, CEO of Minor Hotels Europe & Americas. Marriott boasts 34 brands, targeting luxury to boutique hotels, and the rising Moxy brand via their collaboration with Ikea. Marriott's loyalty program, Marriott Bonvoy, has 240 million cards. AC Hotels by Marriott operates over 100 hotels, with more than half owned or leased, proposing a sales percentage model with guaranteed minimums for property balance.

🌞 In Spain, hotel booking growth moderated for the second consecutive week, with annual increase rates lower than the previous month. Baleares and the Comunidad Valenciana experienced robust demand, with early bookings above 30%. Annual booking rate changes (March 3-9) included Andalucía (-5.96%), Cataluña (+2.53%), and Baleares (+22.53%). Early bookings (over 90 days in advance) accounted for 32.7% of total bookings on Travelgate from March 3-9. Reservations for the upcoming Easter holidays, which in 2025 span April 13-20, highlighted a nearly 17% booking rate for the next 31-60 days.

💸 Consumo de extranjeros en España en febrero 2025 creció 8.8%, 3.2 puntos menos que en enero. En 2023-2024, aumentos fueron del 18% y 27% respectivamente. Consumo doméstico de españoles subió 5.6% interanual en febrero. Gasto en comercio minorista avanzó 1.8%, pese a caída del -9.9% en electrodomésticos y tecnología. Ocio y hostelería mantuvieron un crecimiento del 7.3%, con cultura y espectáculos al 10% y hoteles al 13%.