Automatic

🏨 Meliá's success largely attributed to its post-Covid strategy leading to a portfolio valuation of €5.285 billion. RevPAR increased by 10.7% primarily due to a 75% improvement in ADR, while occupancy levels are slightly below 2019 figures. EBITDA margin over revenue up at 26.5% (+129 basis points). Customer satisfaction, measured by NPS, rose to 59 across the hotel portfolio, with Paradisus by Meliá brand increasing by 10 points. MeliáRewards loyalty program boasts over 17 million members, accounting for 85% of direct sales. Meliá's expansion focuses on traditional and emerging destinations like Albania, Saudi Arabia, and the Indian Ocean, plus the luxury segment. With 72 hotels and over 13,000 rooms in development, 25 new agreements are expected in 2023, targeting the Mediterranean, America, Mexico, Dominican Republic, Jamaica, and Argentina. Luxury hotels, 15% of room count, contribute 40% operationally. A repositioning effort in the last two years involved 40 hotels and an investment over €400 million, resulting in a significant average rate increase for both vacation and city hotels.