Automatic

🏨 Marriott International closed 2024 with "record annual signings" in Europe, Middle East and Africa (EMEA) with 291 deals for about 34,000 rooms, and solid growth in the Caribbean and Latin America (CALA), adding a total of 358 hotel projects across these regions, representing approximately 42,000 rooms. The company's EMEA room offering grew by over 7%, adding 181 operational establishments (nearly 20,000 rooms) and expanded into new markets such as Luxembourg, Angola, and Senegal. Marriott International's total EMEA portfolio grew to 596 properties with 104,731 rooms by the end of 2024, a 10% increase from the previous year. In Spain, Marriott opened its first Moxy brand hotel in Barcelona and El Autor Hotel Madrid joined the Autograph Collection. Growth in the CALA region included 67 agreements representing about 8,000 rooms, with the company adding 30 hotels, reaching 528 open establishments and 92,736 rooms across 37 countries and territories. The all-inclusive segment has expanded to 36 hotels since 2019, with 19 properties (7,800 rooms) projected worldwide, 15 of which (5,800 rooms) are in CALA, representing 21% of the company's rooms in the region. Marriott also grew in the mid-scale segment through the acquisition of the City Express brand, with 153 open

🏨 The Federación Empresarial Hotelera de Mallorca (FEHM), led by President Javier Vich, aligns with the Govern balear's measures against tourism saturation while calling for no renewal of temporary tourist housing licenses. The FEHM opposes the tourist tax increase from 4 to 6 euros per night during June, July, and August. They argue for immediate housing release by reversing licenses, which have grown by 92,000 spots (+135%) over the past eight years, and tackling the problem of illegal vacation rentals. The FEHM is firmly against the projected tourist tax hike, believing it will impact tourists' spending power in the destination.

🌎 Govern balear proposes measures to curb tourism saturation: ban on new tourist accommodation in multi-family homes, increased fines for illegal offerings by 25% (up to €500,000), and a new vehicle tax (€30-€85) to fund public transport. Tourism Sustainable Tax (ITS) rates will change, with €0 in January-February, €1-€2.5 in June-August, and €4-€6 per night for high season. Rental companies can offset the tax with a full deduction of the vehicle tax. Measures await parliamentary negotiation.

🏨 In Barcelona, 2024 saw hotels reach a revenue record of €2.2 billion, marking a 12% increase from 2023. The total hotel and hostel overnight stays in 2024 were 21.82 million, a marginal growth of 0.7%. However, Spanish traveler overnights decreased by 10.8%, while international guests increased by 2.6%. The average daily hotel rate (ADR) in Barcelona was €173, up by 8.1% from 2023, compared to Madrid's €153 (+16%) and Catalonia's €131 (+6.5%). The rise in hotel prices is possibly driving Spanish travelers to seek alternative, more affordable accommodations.