2025, cuando España triunfó en el Año Nuevo Lunar asiático
📆 During the 2025 Lunar New Year, ending on February 6, Spain set a record as a favorite destination for Asian tourists, with a 192% increase in bookings compared to 2024. Spain is now the number one European and third global destination outside Asia for these travelers. The longer 11-day holiday encouraged long-haul travel. Key markets include China, Japan, and South Korea, with the highest growth from Malaysia (179%) and Thailand (110%). Top Spanish cities visited are Barcelona and Madrid, but preferences vary by nationality, with Chinese tourists also favoring historic cities like Sevilla and Japanese tourists opting for gastronomic experiences in San Sebastián and Bilbao. Asian traveler train bookings in Spain rose by 211.5%, reflecting a trend towards sustainable and flexible travel.
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