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🏟 Atlético de Madrid has engaged Colliers to find a hotel operator for a new themed hotel near the Riyadh Air Metropolitano stadium. The proposal, awaiting public consideration by Madrid's City Council, aims to convert a failed aquatic center project into a 4-5 star hotel linked to sports, music, and entertainment. The club, alongside Oak View Group and Live Nation, seeks to build an auditorium and cultural event space. Project timing hinges on administrative approval, potentially starting late 2023 or early 2026.

📈 Madrid, 4 June: Over 250 industry professionals gathered for Spain’s first Global Revenue Forum, parallel to events in Paris and Amsterdam. Organized by Torres Hospitality Consulting and Open Revenue Consulting, the forum focused on innovative revenue management across technology, marketing, and sustainability. Key sessions featured experts like Pedro Barranco and Francisco Quintero, discussing direct channels and AI in digital marketing. Yogesh Ram highlighted a 25:1 ROI using Google Performance Max. The event emphasized strategic integration and enhancing profitability.

📅 ÁgoraTech 2025, en el Eurostars Sitges los días 28 y 29 de mayo, reunió a más de 200 profesionales. Innovación y conexiones humanas destacaron, con empresas como SiteMinder y Mews presentes. Enrique Dans del IE Business School habló sobre inteligencia artificial en hotelería. Luis Ferrinho de Omnibees valoró los *leads* y contactos generados. Actividades como yoga y coctelería crearon un entorno propicio. EY, Semic y Omnibees fueron patrocinadores principales. ÁgoraTech busca consolidarse como evento anual internacional.

📚 The focus on design has shifted from aesthetics to promoting well-being, with 74% of architecture professionals affirming its benefits. APE Grupo's report, "The New Habitat 26-27," highlights design's strategic impact on health and sustainability. With an 18.3% expected increase in design investment by 2025, clients are open to a 24.4% budget increase for sustainability. The report includes insights from 10 experts and 360 professionals surveyed in early 2025.

📅 España, verano 2025: hotel bookings up 1.5% against a global drop of 1.17% for June-August. Portugal sees a 3.09% rise. Regions leading growth include North Spain (+9.73%) and Andalusia (+2.40%). Average nightly rates hit €272.19, a 2.15% increase. The Bilbao BBK Live festival boosts city bookings by 87% with rates at €317.53, 28% higher than the previous week. SiteMinder’s webinar on June 10, 11:00 AM, addresses adapting to demand in 2025.

💻 Serenissima Informatica introduces protel Cloud, a new cloud-based hotel management system for 4 and 5-star hotels in Spain and Italy. This system offers over 1,100 third-party integrations using Open API and protel I/O. It features customizable, secure operations with multifactor authentication and data encryption. The intuitive interface reduces staff training time by 50%. The transition from protel on-premise to cloud is seamless, ensuring data integrity and service continuity. Advanced AI tools enhance guest experience.

💻 In June 2025, the HFTP CIO Summit EMEA in Barcelona highlighted the evolving role of the Chief Information Officer (CIO) in the hospitality industry. Leaders from major hotel brands like Rocco Forte Hotels, Cheval Collection, and Firmdale Hotel Group are integrating technology with strategy and culture. Key focus areas include AI for automation, data security, and personalized guest experiences. The shift moves CIOs from technical maintenance roles to strategic partners in business, operations, and customer engagement.

📈 Fede Fuster, presidente de Hosbec, is the sole candidate for the presidency of the Instituto Tecnológico Hotelero (ITH) after the deadline for applications closed on Monday. The decision aligns with the ITH's innovation and AI goals, previously driven by Javier García Cuenca since 2021. The ITH The Hotel Data Game Challenge took place in Alicante, focusing on AI and data analysis in hospitality. Attendees engaged in workshops and received accreditation, enhancing their technological skills.

🗺 En 2025, España podría alcanzar un nuevo récord de turistas. Entre enero y abril, las llegadas internacionales crecieron un 7%. Cerca de 15 millones optaron por hoteles, con un incremento del 1.7%. Las viviendas de alquiler vieron un aumento del 13.9%, con 3.5 millones de viajeros. El gasto medio por turista se elevó un 2%, alcanzando 1,340 euros. Las estadísticas provienen de las encuestas de Frontur y Egatur publicadas por el INE.

🎶 Mallorca Live Festival (MLF) is set to take place from June 12-14 in Magaluf, attracting top tourism leaders. The exclusive event, featuring artists like Iggy Pop and Massive Attack, offers premium services such as gourmet cuisine, private boxes, and open bars. Led by Felip Boyero, major tourism groups have secured spaces. With VIP slots nearly filled, the festival promises elite networking and entertainment, marking a peak moment for the Balearic Islands.