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🏨 Hotel Investment Partners (HIP) is Spain's largest hotel owner, holding 52 hotels with 17,254 rooms valued at €5.2 billion in 2024. GMA Corporate boasts 38 hotels and 8,755 rooms worth €1.5 billion. ADIA owns 23 hotels with 4,792 rooms after acquiring 24 hotels in strategic deals. Covivio acquired a 429-room hotel in Tenerife for €81 million. Azora, managing 2,790 rooms, shifts focus to repositioning assets. Portobello Capital expands Bluesea Hotels, and GIC holds significant stakes in multiple high-end hotels.

🏕️ Monte Holiday Ecoturismo, on June 19, 2025, at Inhala Hotel Garden, Madrid, won "Best Digital Strategy in Campings" at TH Awards 2025. Achieving 77% direct bookings, their advanced digital strategy using mobile booking engines, payment integration, CRM, and marketing automation impressed the jury. Their unique nature lodging options, like glamping and treehouses, position them as a leader in ecotourism. The award was presented by Manuel Ortiz of SEPTEO, with Antonio Gonzalo, CEO, accepting the honor.

🛰️ ???? 19 de junio, Madrid: deLuna Hotels ganó el premio a la Mejor Estrategia Operativa en los TH Awards, gracias a la implementación de robots temporizados de IRBS. Estos robots liberan 2,690 horas anuales, mejorando la eficiencia en un 34%. La robotización reduce en un 30% los accidentes laborales relacionados con movimientos repetitivos. El equipo ahora se enfoca en tareas creativas, incrementando la satisfacción del huésped y mejorando el bienestar del personal.

🏨 En el primer semestre de 2025, el mercado hotelero español muestra solidez con 70 hoteles transaccionados y un capital institucional dominante. Destinos secundarios como Málaga, Sevilla y Valencia captaron el 28% de la inversión hotelera. Sin grandes operaciones, el importe medio por transacción fue inferior a 20 millones de euros. La rentabilidad hotelera creció un 6.5% en RevPAR. Se prevé la apertura de más de 8,000 nuevas habitaciones para 2025, con un crecimiento moderado pero sostenible en el sector.

🗺️ CEAV predicts a positive summer season with a 5-8% increase in bookings and significant growth in long-distance travel, especially to Asia and Latin America, with Japan, China, Thailand, Peru, Brazil, Mexico, and Colombia as key destinations. In Europe, demand rises for Germany and Ireland, and in North Africa, for Egypt and Morocco. Spain sees a surge in Northern coastal areas. Concerns include Middle East conflicts affecting air connectivity and compliance with Real Decreto 933/2021.

🏠 CCOO joins UGT's strike call in the hospitality sector across the Balearic Islands, planning five non-consecutive strike days on July 10, 18, 19, 25, and 31 during peak tourist season. The unions criticize the lack of progress in collective bargaining and reject the employers' 11% salary increase over three years. UGT demands a 16% increase, citing sector growth and workers' needs. CCOO emphasizes improvements in workload, continuous training, occupational health, and work-life balance.

🏨 Landmar Hotels won the Best Revenue Management Strategy award at the TH Awards on June 19 at Inhala Hotel Garden, Madrid. Fran Quintero accepted the award, highlighting their advanced automation and business intelligence-led strategy, optimizing RevPAR, ADR, TRevPAR, and GOPPAR. They integrated flight+hotel packages with Paraty Tech. The strategy features competitive positioning, revenue optimization, and data-driven sales and marketing alignment, earning praise for its innovation and execution.

📈 ARTIEM Asturias leverages AI with Speakspots.com to enhance guest experiences via WhatsApp, offering real-time connections to local SMEs. A pioneering voice agent autonomously manages bookings. Post-check-in, guests receive personalized recommendations, boosting local economy. The pilot showed 50% of queries linked to external services. The platform boasts a 99.9% response rate under five seconds. Multilingual, it supports over 30 languages and integrates seamlessly, enhancing tourist engagement and sustainable local economic growth.

📅 2024 Costa del Sol, Marbella: Puerto Banús's luxury brands earned over €310M, up 9.9% from the previous year. The region attracts high-spending tourists, notably from Mexico, India, and Brazil. ???? Comunitat Valenciana: Known for its premium offerings, it boasts 30+ Michelin stars, with Alicante as the 2024 Spanish Gastronomy Capital. ????️ Tenerife: In 2024, 15% of tourists stayed in 5-star hotels. The island offers year-round getaways, with over 3,000 sunlight hours annually. ???? Andorra: ‘Andorra Selected’ certifies premium services.

🌍 En 2025, un informe de Booking.com revela que el 59% de los españoles considera positivo el impacto del turismo, aunque el 52% es consciente de sus efectos ambientales. El 72% desea mejorar los lugares visitados, y el 77% quiere que su gasto beneficie la economía local. El 90% de los españoles aplica o planea prácticas de viaje sostenibles. Globalmente, el 93% sigue esta tendencia. La encuesta, realizada en enero, incluyó a 32,000 personas de 34 países.