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💻 Las empresas enfrentan problemas en la cadena de suministro sin IA, como falta de visibilidad y riesgos en costos. El ERP con IA mejora el análisis de la demanda, automatiza procesos, y permite la interoperabilidad y decisiones basadas en datos. Herramientas como el Solmicro ERP de Zucchetti integran sistemas para optimizar costos, gestión de inventario y mejorar la competitividad. El ERP con IA reduce riesgos, mejora la logística y permite mantenimiento predictivo.

📈 Ilunion Hotels focuses on community sustainability, balancing resource consumption, says CEO José Ángel Preciados. Transformation towards sustainable models is urged to address saturated destinations and explore regions like Castilla y León, Asturias, and Galicia. Javier Águila highlights innovation in the all-inclusive model, offering destination-linked experiences. Both leaders debate tourism's image, emphasizing innovation and public-private collaboration for sector success, acknowledging that new generations are driving change and regeneration differentiation can enhance customer loyalty.

💸 El Parlament de Catalunya votará la próxima semana para duplicar la tasa turística, con efecto a partir del 1 de abril de 2026. La tarifa en hoteles de cinco estrellas en Barcelona aumentará de 3,5 a 7 euros, y el recargo municipal subirá anualmente hasta alcanzar 8 euros en 2029. En el resto de Cataluña, el aumento será progresivo: 50% en 2026-2027 y 100% desde abril de 2027. Los albergues de juventud en Barcelona mantendrán la tasa actual de 1 euro.

🏨 FTI Group declared bankruptcy in mid-2024, prompting BlueSea Hotels to acquire Meeting Point Spain from FTI Touristik. On April 23, 2025, Spain's CNMC approved the acquisition. BlueSea assumes 15 hotels in the Canary Islands, totaling 1,922 rooms and employing 1,500 workers. Financial restructuring involves €80 million in bank financing and settling €20 million debt with SEPI. Portobello Capital supports BlueSea's expansion into the 3-4 star hotel segment, holding 93.5% of capital.

✈️ Simon-Kucher's 2025 "Travel Trends" study surveyed over 10,000 travelers across 10 global markets. Nearly 70% book vacations two months in advance; however, 50% of Gen Z and Millennials book just four weeks ahead. In Spain, 63% book less than eight weeks before travel. Price sensitivity drives late bookings, with 27% expecting price drops. Key incentives for early bookings include a 59% preference for early-bird discounts. AI inspires travel for 35% of Spaniards, especially younger generations.

🏨 Adam and Larry Mogelonsky, along with other experts, discuss the changing value of hotel franchises by 2026. Royalties range from 4% to 6% of the top line, challenging hotel independence in the face of tech democratization. Max Starkov notes 73% of U.S. hotel rooms are branded. The focus shifts to data control and measurable brand-owner results. The evolving franchise model must become more collaborative, open, and profitable to remain relevant.

📅 Del 16 al 18 de febrero de 2026, en IFEMA Madrid se celebrará el HIP 2026, reuniendo a más de 60,000 profesionales y 1,000 firmas del sector HORECA. Este evento, bajo el lema "Next Level Unlocked", busca promover la innovación y tecnología en hostelería, generando un impacto económico de 102 millones de euros. El Hospitality 4.0 Congress contará con 700 expertos y se enfocará en tendencias como la inteligencia artificial, que puede reducir costos operativos hasta un 30%.