Tendencias del mercado

🛫 Travel agencies are diverting sales from Volotea due to the airline's financial struggles, including five consecutive years of losses. Volotea, led by Carlos Muñoz, plans to exceed 17 million passengers to and from Spain by 2025, with a 9% capacity growth. It has postponed payment of €36.2 million for a state bailout to SEPI and banks. In 2023, Volotea had €423 million in negative equity, a significant drop from €316 million in 2022 and €159.9 million in 2021, and a negative working capital of -€240.18 million, compared to -€135.18 million the previous year.

🗺️ Google's annual search trends report for 2024 reveals Turkey as the most searched travel destination worldwide, with Spain leading in city and island searches, featuring Tenerife, Benidorm, and Lanzarote among the top global spots. Greece, Malta, Italy, and Egypt round out the top five countries, with Mauritius and Croatia highlighted for their travel appeal. Spain boasts five destinations in the top ten cities and islands, with Tenerife topping the list.

🎨 Google's Year in Search 2024 highlights the most searched museums globally, with European destinations like the Louvre and the Prado topping the list. The British Museum in London ranked as the most searched on Google Maps in 2024. The list includes the Museum of Art of São Paulo, Science and Industry Museum in Chicago, Mexico's National Museum of Anthropology, Spain's National Prado Museum, City of Arts and Sciences in Valencia, Louvre Museum in Paris, Rijksmuseum in Amsterdam, Mercedes-Benz Museum in Stuttgart, and Städel Museum in Frankfurt, reflecting a mix of historical, modern, and interactive cultural experiences. Museums like Musée d'Orsay and Van Gogh Museum, popular in the previous year, dropped out of the rankings.

🎄 Navidad spurs a peak travel season, with 71% of bookings by families according to Hanaley Travel. Couples account for 15% of holiday travel. Europe draws 15% of Christmas bookings, with Estrasburgo, Viena, and Praga being top choices. Conversely, 85% opt for warmer climates like Thailand, Australia, and Panamá. Destinations such as Botsuana and Dubai are also favored. Planning 6 months ahead is advised by Hanaley's CEO Carla Tarrés for competitive pricing.

🏖️ Turismo slow aboga por un viaje pausado, una conexión auténtica con los locales y cuidado del medioambiente. Características incluyen inmersión cultural, autenticidad, conexión personal, apoyo a la economía local, uso de transporte sostenible, flexibilidad y menor impacto ambiental. Beneficios destacan la reducción de estrés, conexiones reales, sostenibilidad y crecimiento personal. Ejemplos de turismo slow son el Camino de Santiago, Galicia, La Gomera, El Hierro y retiros rurales. La industria hotelera se adapta con experiencias significativas, alojamientos sostenibles y mayor flexibilidad para los huéspedes.

🍴 In Spain, 30% of two-Michelin-starred restaurants are in towns with less than 25,000 inhabitants. The Michelin Guide 2025 lists 532 localities, 169 having starred restaurants, with 14 under 1,000 inhabitants and 79 under 10,000. Ten two-starred restaurants are in towns under 25,000 population. Asturias saw bar numbers drop from 5,040 in 2021 to 4,711 in 2023. High-end restaurants are attracting tourists and benefiting local economies, differing from the decline of traditional bars due to aging populations.

🏨 Grupo Rosales Inmobiliario sold the 4-star Vincci Bit hotel in Barcelona’s 22@ district to a national investor for €60 million, with Colliers advising on the sale. The hotel, opened in 2012, has 177 double rooms, nearly 10,000 m² over 9 floors and 3 underground levels. The hotel features F&B points, MICE spaces, a rooftop, gym, and private parking. In 2024, Barcelona is the most dynamic urban investment destination, surpassing €500 million in almost 20 transactions.

🏨 149 hotel chains in Spain have a total of 731 hotels with 65,803 rooms, an increase from last year's 665 hotels and 62,203 rooms. The average hotel size is 90 rooms. The top 10 small hotel chains in Spain have 74 hotels and 9,065 rooms, led by Aubamar Hotels (991 rooms), Landmar Hoteles (949), and Set Hotels (944). Bestprice Hoteles climbed 45 spots to rank 81 by adding 157 rooms, Cabot Hotels moved up 40 positions to 25 with a leap from 448 to 76 rooms, and AZZ Hoteles ascended 35 places to 54 with 523 rooms, aiming to expand from 7 to 20 hotels in five years. My Way Meaningful Hotels dropped 118 spots, AZ Hoteles Intelligence fell 64 places, and Único Hoteles lost 51 positions.

🚀 In Spain, cabin crew (TCP) salaries vary by airline: Iberia offers €28,000 annually, Iberia Express €27,000, Ryanair starts at €24,000 with potential over €40,000, Vueling averages €25,000, Volotea provides around €23,000, Air Europa provides a mean of €26,000, and Easyjet offers €24,000 plus incentives.

🏠 Madrid y Barcelona lideran la oferta de viviendas turísticas en España con 18,837 y 9,853 unidades respectivamente en agosto de 2024. El número total de alojamientos turísticos en España se acerca a los 400,000, un aumento del 16% con respecto al año anterior. Madrid ha visto un incremento del 11.5% en cuatro años, mientras que Barcelona ha experimentado una caída del 43%. El plan de Barcelona es eliminar todas las viviendas turísticas para 2028, mientras que Madrid reemplaza su Plan de Hospedaje de 2019 por ineficacia en regular estos alojamientos.