Tendencias del mercado

📅 17 May, Central de Vacaciones revealed online tourist changes. Tourists now book trips two months in advance, up from 30-45 days in 2024. AI is more prevalent in travel planning. Online reputation is crucial in decision-making. 80% of customers prioritize price, with growing interest in promotions and reviews. International travel bookings, especially to European capitals and the Caribbean (excluding Cuba), are up. Average stay length increased to nearly six days (5.67). Multi-destination trips surpass flight+hotel packages.

✈ OAG lists top European air routes for summer 2024 (April 1 - October 26). Madrid-Roma leads with 1,322,000 seats, followed by Madrid-Lisboa at 1,287,000 seats. Dusseldorf-Mallorca ranks fourth with 1,258,000 seats. Amsterdam-Barcelona and Barcelona-Roma also feature, with 1,210,000 and 1,190,000 seats, respectively. Spain dominates the list, while routes from London and Paris are absent, possibly due to airport fragmentation and rail alternatives.

🏠 Brookfield Asset Management adquirió la división europea de Generator de Queensgate por 776 millones de euros. Queensgate había comprado Generator en 2017 por 450 millones de euros. Generator opera 15 establecimientos en ciudades europeas como Ámsterdam, Berlín y Londres, incluyendo Barcelona y Madrid con 154 y 129 habitaciones respectivamente. La adquisición busca expandir el modelo de alojamiento híbrido en Europa, combinando asequibilidad y flexibilidad para estancias cortas y largas.

🗺 Ávoris, Mundiplan, and Senior Live are competing for a €970.4 million Imserso tourism program contract in Spain. Offers must be submitted by May 19 at 23:59. The contract covers peninsular coast (€444.4M), insular coast (€303.6M), and European escape tourism (€222.4M). Administrative documents open on May 20, with economic offers revealed on May 27. The chosen companies must submit extensive documentation to meet heightened requirements, ensuring previous years' issues are avoided.

🌏 TUI Group’s fiscal first-half 2025 results show a 1% occupancy growth and an 8% increase in average rates for key brands. Spain, Greece, and Turkey remain top summer destinations. Cruise demand is up 23%, with prices 2% higher than last year. Winter favorites included the Canary Islands and Egypt, while Mexico and Thailand led long-haul travel. Revenue rose 7.8%, totaling over €8,576 million. TUI is expanding in Asia with 26 projects, marking strong growth in long-haul destinations.

🏠 Nacimiento del Branded Residences Monitor en Madrid, diciembre 2025. Este observatorio es el primero especializado en este segmento en auge, dirigido por expertos en lujo y hotelería. Su misión: estructurar información sobre residencias de marca, un modelo que atrae a inversores. En junio, se presentará el primer informe público. Sede en Calle Velázquez. Jesús Rodríguez Maseda, presidente. Europa crecerá 180% hasta 2031, siendo el tercer mercado global más dinámico, tras Norteamérica y Asia-Pacífico.

🏕️ En 2025, más de tres million people work remotely in Spain. The trend of "workation" (work + vacation) is growing, with campings becoming a popular choice. Urban campings near major cities like Murcia, Galicia, and País Vasco are in demand, with connectivity being crucial—wifi mentions increased by over 17%. Weekend getaways account for 32.4% of bookings. The average stay extended to 3.25 days. Couples dominate travel demographics at 80%, followed by families (11.6%).

🏖 Barcelona, 12 May: The annual Virtuoso Symposium, organized by Turisme de Barcelona, attracts over 300 luxury travel agencies. Key events include a dinner at Llotja de Mar with 100 top agency representatives and a welcome reception at La Roca Village. Virtuoso boasts 1,200 agencies, 21,000 agents across 50 countries, and a $5 billion business volume. Barcelona ranks second in Europe for luxury tourism, hosting five premium events in 2025. A luxury cruise to Marseille, Portofino, and Monaco followed.

🌍 Cuba faced a 50% reduction in tourists in 2024 compared to 2019. In the first quarter of 2025, during high season but without Easter, Cuba welcomed 571,772 international tourists, 237,169 fewer than the previous year, translating to a 24% hotel occupancy. Overnight stays hit 3.601.870, down from 5.040.451 in 2024. Main tourist sources were Canada (272,274 travelers), Cuban expatriates (59,896), and the United States (39,447). Spain ranked ninth with 9,827 travelers, a 30% decrease from 2024. Amidst these challenges, Cuba plans structural reforms to boost tourism.

💰 Pensionistas face a €100 high season supplement for Imserso trips, causing outrage for potentially excluding low-income users. Cheapest packages will rise from €132.91 to €232.91, while the most expensive will increase from €464.72 to €564.72. The government plans to use part of this increase to fund 7,447 flat rate €50 trips. High season for coastal, Balearic, and getaway tourism spans October, May, and June, while high season for Canary Islands includes December, January, and February. Some users welcome similar surcharges for second and subsequent trips, hoping for more equitable distribution, while others fear it will lead to more unsold slots.