Tendencias del mercado

🏖️ More than 8,000 clients surveyed by Eurostars Hotel Company reveal 2025 tourism trends: 51.5% seek authentic experiences for stress relief, 62.9% favor European cities with rich cultural heritage, while only 13% prefer rural settings. Sustainability is key for 60.6% of travelers, yet only 10.1% would pay extra for eco-friendly options. Social media influence 55.1% of destination choices, and 63.8% opt for short breaks (2-4 days), with spring (50.1%) and autumn (29.8%) being prime seasons. Cultural tourism attracts 55.9%, and gastronomy interests 29.9%. The industry faces the challenge of aligning with these conscientious, experience-driven demands.

🏕️ Egipto targets to double tourists to 30 million by 2031 after recording 15.7 million in 2023, potentially impacting tourism in Spain and other Mediterranean destinations. The growth plan includes hotel construction and air expansion, with hotel rate averages at €103.3 per night compared to Spain's €145.1. Key developments include the Grand Egyptian Museum opening in October. Challenges include attracting airlines like Ryanair, but Tui and Easyjet are increasing operations.

📦 Iberojet significantly increased cargo volume to over 3.5 million kilos in 2024, a 1 million kilo rise from their previous best year. Carlos Magaz, director of management and planning, aims to further develop the cargo business in 2025, focusing on routes connecting Madrid with Bangkok and Honduras to enhance airline profitability.

🏖️ Users can access content for free by accepting cookies, which includes partners' cookies for behavior analysis, content personalization, and advertising. Alternatively, a "Premium Membership" offers a cookie-free experience with only essential cookies for site functionality and customizable cookie preferences after login.

✈ Lufthansa positioned as the top candidate to acquire 20% of Air Europa, surpassing Air France-KLM. Javier Hidalgo aims to close the deal in February, preferring a European partner, after Lufthansa recently bought 41% of ITA Airways for €325 million. CEO Carsten Spohr discussed the potential purchase at Globalia's Mallorca headquarters in September. Lufthansa is attracted by Air Europa's strong Latin American presence, lower operational costs, and Mallorca base. Javier Hidalgo seeks a €240 million investment from the new partner and a €235 million loan to repay a €475 million debt to SEPI.

🏠 The wellness tourism trend focusing on a holistic approach is expected to be significant by 2025, with transformative experiences aimed at self-reconnection. Costa Rica and Peru emerge as wellness destinations in Latin America, as per Marriott International. Marriott's recommendations for 2025 in these countries include the Cacao Ceremony, ancestral medicinal herbs practices, sound healing sessions, forest bathing, ocean healing properties, and the Quechua gratitude ceremony—all combining ancient traditions and natural healing.

🏨 Gabriel Escarrer, Meliá's CEO, raised concerns about Spain's 94 million foreign tourists in the past year and politicians' targets of 100 million. He noted a positive 10% increase in visitors with a 16% higher spend per tourist. Escarrer suggested focusing on quality tourism and extending seasonal operations in places like Menorca or Mallorca, currently 7-8 months, to 10-11 months. Contrarily, Industry and Tourism Minister Jordi Hereu praised the record tourism figures for 2024. Escarrer also criticized platforms like Airbnb for listing over 90% unlicensed apartments in Madrid due to insufficient inspectors.

🏖️ La industria turística atiende a viajeros en transporte, hospitalidad, ocio y promoción de destinos, impactando economías locales y globales. Incluye profesionales como guías, agentes de viajes y hoteleros y se adapta a tendencias cambiantes. Sectores clave abarcan transporte (aviones, trenes, autobuses, automóviles, cruceros), alojamiento (hoteles, hostales, alquileres, campings), gastronomía (restaurantes, bares, cafeterías), entretenimiento (parques temáticos, museos, eventos) y agencias de viajes/OTAs. Tipos de turismo van desde cultural, recreativo, de negocios, sostenible, de aventura hasta culinario, deportivo, rural, religioso, de salud, de lujo y educativo. Tendencias emergentes incluyen viajes sostenibles, experiencias personalizadas, tecnología inmersiva (VR/AR), microescapadas, turismo wellness, nómadas digitales, turismo inclusivo y accesible, turismo regenerativo, viajes en solitario y turismo de cine y series.

💵 Ávoris aims for a turnover of €4.8 billion in 2025, over a 10% increase, with an EBITDA target of €80 million. In 2024, the company achieved an EBITDA of €46 million and a turnover of €4.4 billion, up 14%. Business growth exceeded expectations by more than €10 million. Post-fusion with Globalia's travel division, the combined organization grew to 6,000 employees. Ávoris is also seeking acquisitions to expand market presence, focusing on strategic countries like Mexico, Spain, Egypt, Costa Rica, Thailand, and Morocco.

🏖️ In 2024, a Yougov survey revealed that 65% of Spanish and 58% of French tourists rated their travel experience in Spain 9-10 out of 10, while German satisfaction was lower at 45%. Critical factors affecting ratings were accommodation prices, customer service quality, and destination accessibility—all scoring 71% positive, 23% indifferent, and 6% negative. Data from 1,600 travelers surveyed in September post-summer travel indicates peak season issues such as staff shortages could affect service satisfaction.