Tendencias del mercado

🗺️ Baleares, Canarias, and mainland Spain saw significant hotel booking trends from June to December 2025. Baleares had 799,142 bookings, a 9% drop, with 5.28 million nights. Tour operators handled 42.3% of bookings. In Canarias, bookings slightly increased to 726,775 with 5.78 million nights, dominated by all-inclusive at 51%. Mainland Spain saw 593,041 bookings, a 7% decline, with 3.56 million nights. Online agencies controlled 39.4% of bookings, with media pension prevalent.

📅 Cataluña leads Spanish summer 2025 hotel reservations with 17.8% market share, followed by Andalucía (17.6%) and Islas Baleares (16.6%). Year-on-year increases include Aragón (+30.4%), Galicia (+28.9%), and Cataluña (+25.8%). Spain holds 55.3% of bookings, UK 18.7%, despite a 3.3% dip. Notably, long-haul demand includes Thailand (+36.9%), China (+25.4%), and the USA (+21.3%). 50% of bookings are made by couples. Most stays last 2-5 nights (49.5%).

🌍 In 2024, Baleares welcomed 278,640 travelers from the US, a 20.3% rise from 2023, according to INE. The US ranks 10th for tourist numbers and is the top non-European source. US visitors spent €694 million, making it the 6th highest contributor. Airlines project a 40% increase in US tourists to Mallorca for summer. United Airlines expanded flights from New York to Palma, using larger aircraft, reflecting growing American interest in Mallorca travel.

🗺 El informe de Expedia Group, basado en encuestas a 11,000 consumidores de 11 mercados, muestra un creciente interés en los viajes, especialmente entre menores de 40 años. El 50% valora más viajar ahora que hace cinco años. Se esperan 2.88 viajes de ocio en los próximos 12 meses, frente a 2.05 en 2022. Redes sociales influyen en 61% de las decisiones de viaje, con un aumento del 35% desde 2022. El 76% pagaría más por hoteles con mejores reseñas.

💰 Ávoris faced a setback as they can't win the previous contest again due to new bidding rules by Imserso. On May 27, 2025, offers will be opened for tourism program management. Ávoris secured Lot 1 (€444.4M) but can't bid for both Lot 1 and 2. Lot 2 (€303.6M) likely goes to Mundiplan, while Lot 3 (€222.4M) remains uncertain among three companies. The total value of the three lots is €970.4M.

📈 El Corte Inglés ofrece descuentos de hasta 400 euros en viajes, con cruceros alcanzando un 60% de descuento. Ávoris, mediante B Travel, ofrece un 15% menos y financiación sin intereses. Halcón regala 800 euros, mientras Azulmarino ofrece 500 euros por reserva más una polarbox. Viajes Carrefour destaca vuelos más hotel a Baleares y Canarias. Las OTA como Logitravel y Edreams también ofrecen descuentos significativos. Sin embargo, el turismo familiar muestra debilidad, con reservas en hoteles apenas al 9.2%.

🏨 En Milán, una mesa redonda organizada por Glion Institute of Higher Education analizó cómo las marcas de lujo redefinen la hotelería de alta gama. Cristina Fogliatto de Lungarno Collection destacó la importancia de la autenticidad y la comunicación estratégica. Eleonora Cattaneo señaló la necesidad de habilidades blandas y perfiles híbridos en el turismo de lujo. Margot Canfeur discutió cómo el concepto de exclusividad se está democratizando, haciendo el lujo más accesible y menos formal.

🛫 2025: 88% of global consumers plan leisure trips within 12 months, with 68% considering international travel, up 19% from 2022. Expedia Group's study, with 11,000 participants from 11 markets, shows 58% prioritize price awareness. Trust is key; 75% would pay more for better-reviewed accommodations. Social media impacts 61% of travel ideas, up from 35% in 2022. 73% are influenced by recommendations. Loyalty programs grow, with 83% redeeming travel points. Influencers sway 84% of sub-40 travelers’ choices.

📊 Madrid's transformation into a global tourist destination is highlighted by Amancio López, president of Grupo Hotusa, in the "3 minutos con Grupo Hotusa" series. Since 1992, investments in infrastructure, including the expansion of Barajas Airport, enhanced international connections. Post-pandemic, Madrid's tourism flourished, attracting high-spending tourists. This series, launched in January 2022, features over 40 videos providing insights into the tourism sector and the organization's growth.

📈 El presidente de CEAV, Carlos Garrido, advierte del aumento del absentismo laboral en agencias de viajes. En 2024, la tasa media de absentismo fue del 5,5%, un incremento desde el 2,96% en 2014. La tasa en agencias es del 2,5%, comparado con el 6,2% del mercado laboral general. En marzo de 2025, el sector vio un aumento del 2,7% en afiliaciones, alcanzando 69.760. CEAV ofrece formación gratuita financiada por fondos europeos.