Tendencias del mercado

🏠 Las Palmas de Gran Canaria saw an increase of 83 vacation rentals since its designation as a "zona tensionada," with such rentals reaching 1.67% of the total residential market. This ranks it fourth among large Spanish cities for vacation rental prevalence, following Málaga (3.28%), Sevilla (2.18%), and Alicante (1.98%). In five years, vacation rentals grew by 30%, with available accommodations increasing 27.48%. This trend impacts local housing prices by inflating costs and reducing rental availability.

🗺 Spain, until August 1, recorded a historic 64 million air visitors. In July alone, there were 11.7 million tourists, a 4.3% increase from last year. British tourists constituted 23% of visitors, with a 4% rise, despite negative press in England. Italian tourists grew by 5%, totaling 1.1 million. Valencia saw an 8% tourism increase, with accommodation prices up 22%. Only German tourist numbers fell due to their economic crisis.

🛣️ Grandes grupos de distribución como Ávoris, W2M, VECI, y Grupo Piñero han lanzado campañas de venta anticipada para fin de año y la temporada de 2026. Logitravel ofrece un 20% de descuento en grandes viajes y cruceros desde 229 euros. Soltour destaca con circuitos en Egipto desde 848 euros. New Blue ofrece descuentos de 200 euros para viajes al Caribe hasta abril de 2026. Ávoris ofrece hasta un 7% de descuento por persona en la temporada de 2026.

📅 En 2024, el alquiler turístico en la UE alcanzó 854,1 millones de noches reservadas, un aumento del 18,8% respecto a 2023. ???? Las reservas a través de Airbnb, Booking, Expedia Group y TripAdvisor establecieron un récord. ????️ París lideró con 23,5 millones de pernoctaciones, seguida por Roma, Barcelona, Madrid y Lisboa. ???? Un total de 69 ciudades superaron el millón de pernoctaciones. ???? Las ciudades españolas registraron un aumento notable, con Madrid creciendo un 24,4%.

🏢 Rubén Fernández, director general de Airmet, highlights the strategic value of independent tour operators amidst increasing corporate concentration in the tourism sector. Sales performed well over the summer, with expectations for a smooth Imserso season due to earlier management and clearer guidelines. The agency network grew positively in 2025, with balanced growth noted in both independent and large group operators. Despite tight margins industry-wide, inflation has increased real income per operation.

📍 Mallorca, 2024: The island sees 13.5 million tourists annually, with 5 million from Germany, amidst a population of under 1 million. Tourist accommodations surged from 17,571 in 2012 to over 104,000 in 2024, a sixfold increase. Reports from German outlets like Der Spiegel highlight rental and environmental pressures, while The Guardian and the BBC note tourism contradictions. French, Swedish, and Dutch media emphasize biodiversity loss and rising costs. Spain’s tourist housing doubled from 2016 to 2023, exceeding 340,000 units.

🏕️ La demanda de viajes a Barcelona, Granada, Ibiza, Málaga, Palma de Mallorca y Tenerife cayó 3.8% este verano, según Lighthouse. Palma de Mallorca lidera con un descenso del 7%, mientras que Ibiza y Tenerife experimentan las menores caídas, con un 2% y 1% respectivamente. Las protestas contra el turismo parecen influir en la decisión de los viajeros para visitar estos destinos durante julio y agosto.

🛳 Málaga's Feria, from August 16 to 23, welcomes nearly 30,000 cruise passengers, arriving on seven ships. On August 17, three ships brought over 10,000 tourists, including 4,965 on TUI's Mein Schiff Relax. August 19 sees the peak with 9,560 cruisers. Hotels expect 90% occupancy, while tourist information points reported 6,474 visitors, a 17% drop from the previous year. International travelers make up 58% of visitors.

🌎 Ávoris, W2M, and Mundiplan, current Imserso travel contract holders, target senior tourists with specialized platforms. Ávoris offers trips starting at €700, while W2M provides 8-day Canary Island tours from €455. Mundiplan proposes European circuits and international trips like a 5-day Istanbul getaway from €1,125. By 2025, 77% of Spaniards over 55 plan leisure travel, with most preferring hotels over alternative accommodations. The tourism trend among seniors is on the rise.

🍳 La hostelería en España emplea 498,000 extranjeros, formando el 27% de su fuerza laboral, frente al 12% en el resto de la economía. 72.75% provienen de fuera de la UE. 85% son asalariados y 15% autónomos. El sector enfrenta dificultades para atraer personal por bajos salarios, jornadas largas y precariedad laboral. Según CCOO, muchos trabajan en hostelería como primer empleo en el mercado español, a menudo en condiciones vulnerables.