Tendencias del mercado

🌴 Mallorca faces significant challenges as a tourist destination, discussed on Hosteltur TV this Thursday. Key issues include housing access, mobility, protests against mass tourism, resident-visitor coexistence, and combating illegal tourism activities. Participants included Javier Vich, Marcial Rodríguez, Juan Miguel Caldentey, and Eduardo Zamorano. The program analyzed the tourist season and MICE tourism evolution post-pandemic, with prospects for 2026. The broadcast is available on fibwiTV across the Balearic Islands and streaming online.

🏨 En 2024, 60% de las pernoctaciones en la UE fueron en hoteles, totalizando 1,897 millones de noches, un 3% más que en 2023. España lideró con 363,06 millones de noches, seguida por Alemania (299,94) e Italia (283,91). La UE superó en 2,3% los niveles de 2019, pero Alemania, Francia y Austria aún están por debajo. España experimentó un incremento del 5,9% respecto a 2019. Datos: Eurostat.

🏨 Europa, tercer trimestre de 2025: Europa lidera el crecimiento hotelero global con un incremento del 3,7% en nuevas construcciones, alcanzando 428,345 habitaciones bajo contrato, 171,589 en construcción. Reino Unido y Alemania destacan. Asia-Pacífico, pese a más habitaciones proyectadas, cae un 3,2% en construcción. América desciende un 8,8% en obras activas con 190,842 habitaciones. Oriente Medio y África reducen construcción en un 9,4%. China lidera con 280,577 habitaciones en construcción.

📈 2024, Mallorca, more than 16 million visitors, 7% growth from 2023. By August 2025, over 9 million tourists. Key challenges: summer demand concentration, reliance on Germany and the UK for over 60% of visitors. Competitors like Turkey diversify markets, attracting over a million tourists from Poland and the Netherlands. Recommendations: strategic segmentation, specialized product development, enhanced international communication. Direct flights to New York, Abu Dhabi, and Canada present new opportunities for growth.

📅 2023: Las pernoctaciones turísticas en la UE crecieron un 6.8% respecto a 2022, superando niveles prepandemia. 2024: Aumento del 2.7%, con 79 millones de noches adicionales, promediando 215,000 por día. En 2022, se registraron 3.021 mil millones de noches. España, Italia, Francia y Alemania concentraron más de 60% de las noches en la UE. Entre 2009-2019, las pernoctaciones crecieron un 40%. En 2020, cayeron un 51% por COVID-19, pero se recuperaron un 50% en 2022.

🗺 Gabriel Escarrer, CEO of Meliá, highlights that Spain remains competitively priced for hotels. He compares locations like Marbella and Ibiza to the French Riviera and Greek islands, implying room for price increases. Meliá aims for hotel rates between €400 to €600. In 2025, Escarrer predicts steady tourism growth, with the sector outpacing Spain's GDP growth. However, labor absenteeism has risen, tripling to 9% globally and reaching 20% in the Canary Islands.

🏨 José Luis Carrillo's Hoteles Globales is progressing with the acquisition of key assets from Ferrer, owned by U.S. fund Cerberus, which bought them three years ago. The assets include two hotels, Janeiro and Concord, in Mallorca. Based in Calviá, Globales is leading the bid, overtaking interest from around six other companies. The transaction is valued at approximately €70 million, as exclusively reported by 'Desarrollo'.

🏨 In 2024, Spanish hotel chains showcased their strength with a 15.6% growth, surpassing €27.4 billion, as per the Ranking Hosteltur. The top 10 entities amassed 67% of total earnings. Riu Hotels & Resorts led with €4.082 billion, followed by Meliá (€3.332 billion) and Barceló (€3.167 billion). ByPillow saw a 111.76% revenue surge. However, Senator Hotels & Resorts and Casual Hoteles faced declines of 11.37% and 10.52%, respectively.

🗺️ According to Eurostat, 56% of European trips are under three nights. TUI Musement ranks the top 30 cities for quick getaways, with Rome leading at 525,000 searches, followed by Paris and Prague. Spain boasts four cities in the top 30: Barcelona (5th), Madrid (13th), Sevilla (16th), and Valencia (22nd). Short trips are rising due to flexible travel preferences and a mature transport market, with 65% of travelers opting for European destinations.

📅 2025, una encuesta global de Skyscanner y OnePoll revela siete tendencias de viaje. 75% de la Generación Z española planea actividades de belleza en sus viajes, mientras el 31% del total de españoles integra experiencias de belleza. El turismo de montaña ve un resurgimiento, 79% planea viajar a las montañas en verano u otoño de 2026. Viajes literarios atraen al 55% de los viajeros. Un 63% de españoles explora sabores locales en supermercados. Destinos emergentes como La Romana y Linz capturan interés.