Acttiv e ITH se unen para impulsar la innovación en el entretenimiento turístico
🏖 Acttiv and Instituto Tecnológico Hotelero (ITH) partnered on March 19, 2025, in Madrid to digitize and innovate hotel entertainment. Their goal is to enhance guest experiences by integrating emerging trends and digitalization tools into entertainment strategies, according to studies by Acttiv's Data Analytics department. Javier Gruñeiro, Acttiv's president, and Álvaro Carrillo de Albornoz, ITH's director general, aim to create personalized experiences through data and technology, reinforcing the entertainment sector's strategic importance to hospitality.
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