Gea: “Ya hay reservas comprometidas para dentro de medio año”
🏠 Sara Fernández, director of Grupo Gea, reviewed a positive 2024 for their associated travel agencies, noting a recovery in early bookings and improved conditions with suppliers. Despite a mid-year slowdown, demand rebounded, leading to higher profitability from direct commissions and rebates distributed early in 2025. Stable agency numbers after 30 years, with continuous quality-focused additions, reflect high loyalty rates. Early trends in 2025 suggest comparable performance to 2024 with moderate growth, despite potential unforeseen disruptive events.
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