Inteligencia artificial: punto de inflexión, no moda
🖥 Idoya Fernández of Cuatrecasas and José María Pestaña of HBX Group (formerly Hotelbeds) discussed the transformative potential of AI in the tourism sector. At the XIX Jornada annual de Gestión de Riesgos en el Sector Turístico organized by WTW, they agreed on AI's impact on talent management. The adoption of generative AI surged at the end of 2022 due to its easy access and ability to deliver immediate results with natural language. Cuatrecasas values AI for data management, process efficiency, and productivity, while HBX handles 5.6 billion daily search queries with AI assistance. Concerns include data security, know-how, and intellectual property protection. AI's role in personalized employee management is exemplified by companies like Walmart and Google. Luis Zamora from Grupo Iberostar highlighted using AI to personalize employee experiences.
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