Los avances en inteligencia artificial que se verán en 2025
🎬 Xabier Zabala, Director of Operations at HBX Group, anticipates travel industry advancements in 2025 at MarketHub Europe 2025. Trends include cost-effective AI models leading to greater automation, conversational travel planning shifting to conversational channels, transactional AI agents handling routine bookings and transactions, and an explosion of AI-generated video content applied in marketing to attract customers. AI-driven product discovery and sales will necessitate brand adaptation.
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