Innovaciones

📝 En el verano 2023, España; el 68.7% de clientes abandonan empresas por mala atención. Foundever destaca que el 70.7% prioriza resolver problemas al contactar servicios, seguido por amabilidad (56.6%), agilidad (53.6%), y contacto humano (51%). Teléfono (75.7%) es el canal preferido, pero jóvenes (44.3%) eligen WhatsApp. El 88.9% prefiere atención personal sobre IA, subrayando la necesidad de atención personalizada. Foundever emplea 150,000 personas globalmente, mejorando experiencias para 800 marcas.

📈 Adam Harris, CEO of Cloudbeds, highlights AI's transformative role in hotel discovery. A Cloudbeds study, using AI monitoring tools like ChatGPT, Perplexity, and Gemini, analyzed 145 top-ranked hotels across six destinations. Key findings: 55.3% of AI sources are OTAs, with Tripadvisor, Booking.com, and Expedia leading. Large hotel groups hold 72.4% of recommendations, and reputation matters, with a sentiment score of 75/100. Digital presence is crucial, with 98% of recommended hotels on YouTube.

💻 Google, Apple, Uber, Amazon, Ticketmaster, Real Madrid, and FC Barcelona are adopting 3D technology to enhance user experiences. In 2024, Google Maps integrated 3D in its API, enabling Mirai to launch the first 3D native booking engine. This empowers guests to visualize hotel proximity and room views, providing transparency and context for pricing. The 3D offers a competitive edge, with potential for immersive experiences as user adoption grows. Mirai Twin integrates this into hotel websites and booking engines.

🏨 Turisme Comunitat Valenciana and the Instituto Tecnológico Hotelero (ITH) selected Hotel Rosaleda del Mijares in Montanejos and Casa Rural El Rincón de Beatriz in Ayódar for the third ITH TechYroom project. Supported by Invat·tur and Hosbec, €50,000 will fund the initiative to enhance rural tourism with tech innovation. The project, expanding from previous editions in Benidorm (2023) and València (2024), aims for sustainable, competitive rural destinations.

💻 En el mundo hotelero actual, implementar un software para hoteles es crítico para optimizar reservas directas y mejorar operaciones. Ejemplos claros incluyen Galgorm Resort en Irlanda del Norte, que logró un ROI de 23 veces, y Camino Real Hoteles de México, que generó más de USD $800,000 en ventas automatizadas. La cadena española 4R Hotels reportó un ROI de 17 veces. Estos sistemas integran omnicanalidad, dashboards de rendimiento y automatización, transformando las operaciones y rentabilidad de los hoteles.

📖 STAY has integrated "Reserve with Google," allowing users to book hotel restaurant tables directly via Google Search or Maps. This service is for STAY's Restaurantes PRO clients, enhancing online visibility and simplifying reservation management. Users follow three steps: click "Reservar mesa," select time and guests, and skip forms using Google account data. Hotels gain real-time reservation updates, streamlined operations, and better control without switching systems. Contact STAY for setup.

📈 Cloudbeds, a platform powered by AI, released "Las señales detrás de las recomendaciones hoteleras de la IA" in July 2025. The study analyzed AI-driven booking behaviors in six international destinations using platforms like ChatGPT, Perplexity, and Gemini. Key findings: 55.3% of AI sources are OTAs, 72.4% of recommended hotels belong to chains, and highly rated hotels scored a sentiment of 75/100. Strategies for hotels include enhancing digital presence and optimizing OTA portfolios.

🏨 En 2023, en el valle de Binibona, Mallorca, Ca’n Beneït—un hotel boutique con 10 habitaciones—se renueva digitalmente con Serenissima Informatica, integrando tecnologías como protel Cloud para optimizar operaciones sin perder su esencia artesanal. Con una finca de 70 hectáreas, ofrece experiencias personalizadas y una villa privada de 500 m². La antigua almazara aún produce aceite y el restaurante Mirabona sirve cocina mallorquina.

🗺 Mirai introduces the world's first native 3D hotel booking engine, enhancing user experience with immersive features. Companies like Google, Apple, and Uber already use 3D technology. Mirai allows guests to explore hotel surroundings, improving booking transparency and pricing context. By 2024, Google Maps will offer 3D API access, streamlining 3D integration for hotels. As 3D adoption grows, Mirai's solution provides a competitive edge, offering unique, immersive hotel browsing experiences without leaving home.

😊 Asksuite's LiveChat 2.0 enhances digital hospitality by enabling agents to use emojis in interactions with travelers. This approach humanizes communication, making it warmer and more empathetic. With features like easy emoji access, most-used emojis visibility, skin tone customization, and quick search, agents can effectively use emojis in six practical applications, including reservation confirmations, warm greetings, and promotions. This functionality reinforces guest experience and maintains a human touch in a tech-driven market.