Innovaciones

🏨 Global study by h2c, with Cloudbeds, reveals rapid AI adoption in the hotel sector. As of 2025, 78% of hotel chains use AI; 89% aim to expand within 12-24 months. Chatbots lead at 42%, with future data management expansion at 50%. Only 6% employ a comprehensive AI strategy. Barriers include lack of experience (62%), strategy clarity (51%), and integration challenges (45%). Findings are based on 189 responses and 26 executive interviews from 171 chains, covering 11,000+ establishments and 1.3 million rooms worldwide.

💻 La industria hotelera está adoptando ecosistemas interconectados gracias a la inteligencia artificial (IA) y el protocolo Model Context Protocol (MCP). Este sistema unifica PMS, CRM, y sistemas de reservas, permitiendo interacciones en lenguaje natural con asistentes de IA como ChatGPT y Gemini. El enfoque elimina sistemas aislados, mejorando la eficiencia operativa y aumentando la conversión. NeoBookings lidera la adopción, facilitando datos unificados y mejorando la experiencia de reserva. El cambio es estructural, ofreciendo un sistema turístico más conectado y eficiente.

🗺 24 de septiembre, Málaga: Mari Francis Peñarroya abrió el Smart Travel News Roadshow 2025. La Costa del Sol vio un aumento del 4% en demanda internacional hasta agosto, alcanzando un 70%. Sin embargo, la demanda nacional cayó un 6% debido a una inflación acumulada del 16% en cuatro años. El 70% de los hoteles fueron renovados con una inversión de 500 millones. Los retos incluyen vivienda, agua y movilidad, con demandas para mejorar infraestructuras y regulaciones.

🏨 Keytel, in collaboration with EHL, enhances its training platform for over 3,800 associated hotels. EHL, founded in 1893 in Lausanne, Switzerland, is renowned for digital training, benefiting over 2,000 professionals from 60 countries with a 92% improvement in career progression. The new modules cover Hotel Management, Marketing, Revenue Management, Finance, Real Estate, Strategy, and Leadership, addressing the need for updated skills, as 40% of current skills will become obsolete by 2025, according to the World Economic Forum.

💻 Pablo Delgado, CEO of Mirai, highlights the rapid transformation driven by artificial intelligence in the hotel industry. Hotel websites should evolve from static brochures to intelligent, AI-powered assistants, offering detailed content and immediate responses. Key changes include adopting a dual model for traditional and digitally savvy users, providing multilingual and conversational interfaces, and ensuring proactive, personalized, and transparent customer service. Hotels must adapt swiftly to meet evolving guest expectations shaped by AI-driven technologies.

🏖️ Soltour, the tour operator of Grupo Piñero, celebrated its 50th anniversary in Quintana Roo, Mexico. Encarna Piñero, the global CEO, emphasized the company's evolution from a family travel agency in 1975 to an international tourism group with 14,000 hotel rooms in four countries. Future plans include focusing on North American expansion and embracing digitalization and AI. Over 80 travel agents from Spain and Portugal attended the event, highlighting Soltour's strategic importance in the Caribbean.

💳 American Express Global Business Travel (Amex GBT) and SAP Concur have formed an alliance, launching the AI-powered platform "Complete," combining bookings, services, expenses, and payments. Following Amex GBT's acquisition of CWT, valued at $540 million, the merger aims for $155 million in synergies over three years. The partnership enhances business travel management by integrating Concur Expense for Egencia customers, offering comprehensive airline, hotel, and transport options with seamless account management.

🛩 Lufthansa plans to lay off 4,000 administrative employees in the coming months due to the introduction of Artificial Intelligence (AI), surprising many by publicly announcing this decision. This move could harm their reputation, especially during their international expansion. As AI replaces human labor, there are growing concerns about its impact on social security contributions and employment. Lufthansa's actions highlight the urgency for Europe to address these technological changes to mitigate future economic consequences.

🤖 En el proceso de selección de personal, la inteligencia artificial (IA) automatiza las campañas, ahorrando tiempo y mejorando la precisión en la selección de candidatos. La IA analiza currículos, clasifica opciones, y personaliza procesos. Ventajas clave incluyen la reducción de sesgos y la optimización del tiempo de reclutamiento. Desafíos incluyen la necesidad de un cambio cultural en las empresas. Herramientas como Zucchetti HR permiten automatizar desde selección hasta gestión laboral, mejorando eficiencia y fidelización del talento.