Iniciativas Eco-responsables y RSE

🏨 Preferred Hotels & Resorts added over 60 new properties since early 2024, the largest increase since 2018, with its Legend Collection surpassing 100 properties, including 23 new Beyond Green properties for sustainable lodging. With over 600 locations in more than 80 countries, the 20-year family-owned company sees growth through strategic advantages. Forbes Travel Guide Star Awards recognized 60 Legend properties in 2024. Recent openings include Grand Velas Boutique Los Cabos, Only YOU Hotel Sevilla, and an expanded partnership with Virgin Limited Edition added iconic destinations like Necker Island. Beyond Green committed to donating 1% of annual sales for environmental nonprofits in collaboration with 1% for the Planet.

🏕 Grupo Hotusa, focusing on sustainable tourism, operates in seven key areas including heritage preservation and environmental impact reduction. Their Áurea Hotels brand embodies their cultural commitment, with plans to grow in historic buildings. The group surpasses 250 employees at their Chantada center, emphasizing local development and professional training, with 13 dual training partnerships in Galicia. Their 2023 ecological plan reduced kilowatt consumption by over 20% and aims to plant the equivalent of 27,583 trees in renewable energy generation. They guarantee 100% renewable energy in Italy and aspire to halve CO2 emissions in Eastern Europe hotels by 2024-2025. Over 70% of their purchases are local, kitchen oil is converted into biofuel, and water usage is meticulously managed, promoting sustainability across their Restel, Keytel, and Eurostars Hotel Company brands.

🏨 Toledo's hotel sector, with 252 hotels and 1,235 extra-hotel establishments, met on November 6, 2024, to discuss energy efficiency improvements. The ITH Hotel Energy Meetings 2024 event was held at the Hotel Eurostars Palacio Buenavista, inaugurated by prominent figures like Ana Isabel Fernández, Director General of Tourism, and Tomás Palencia, AHT President. Castilla-La Mancha pledged €120 million, partly funded by Next Generation funds, aiming to reduce carbon footprint, which includes a €13.1 million aid line for tourism businesses, with 247 applications worth €6.2 million. Toledo offers 11,369 hotel beds and 12,060 extra-hotel beds, with a new ITHSaveHotel program to enhance energy efficiency.

🚨 Mayte García Córcoles discusses the initial challenge of managing the influx of contributions and proposals in Valencia, where the occupancy forecast exceeded 85% for the holiday. The city swiftly shifted from cancellations due to transportation issues to providing accommodation for first responders like forensic doctors and civil protection teams. A coordinated database with Turisme de la Comunidad Valenciana allowed for the accommodation of National Police, Civil Guard, and firefighters. Collaboration with Asuntos Sociales and the NGO World Central Kitchen, facilitated by the Centro de Turismo de Valencia, provided meals and shelter for those in need. The hospitality industry in Valencia stands united, offering long-term support and promoting tourism as a transformative force in recovery efforts.

🏖️ Princess Senses The Mangrove is an adults-only, all-inclusive 5-star resort featuring 401 seafront rooms and 14 overwater villas with partially glass floors and infinity pools. The Princess Grand Jamaica is a family-friendly 5-star resort offering 590 sea-view rooms, water park, kids' club, and teen center. Both resorts have Platinum suites with butler service. They prioritize sustainability, including mangrove preservation and self-sufficiency in electricity, natural gas, and water. These resorts represent the largest international investment in Jamaica's history and will house up to 450 staff members, a third of the employees.

🏨 Lopesan Hotel Group at the World Travel Market in London from November 5-7, 2024, will present expansion plans and sustainable tourism model. Key facts include over 100 meetings with CEOs, focusing on the UK as the primary market for Gran Canaria and exploring business avenues in the Dominican Republic and Germany. The Group has invested €50 million since 2019 in renewable energy, doubling the renewable energy used by its Gran Canaria hotels, aiming for total decarbonization by 2030. The stand is 70 sqm with a 3.5m high and 2.5m wide LED screen showcasing their hotels and commitment to local products.

🚶 Absentismo laboral in the hospitality sector, notably in Canarias, can exceed 20%. Carla González, CEO and creator of Birced Bienestar, offers the Método Birced de Bienestar Profesional to transform routine job movements into health-improving exercises, potentially reducing absenteeism by at least 30%. The method involves 4-day training sessions, 3 hours each day, with 98% satisfaction reported. It targets various hotel departments, with 75% of trainings for housekeeping staff, and has been implemented by chains like Gloria Hoteles, Hovima, and Meliá. Birced Bienestar aims to reduce costs from sick leave, which averages €14,000-€24,000 per year per employee.

📈 Meteorologist Mario Picazo, at the III Sustainable Destinations Summit by UN Tourism in Mallorca, highlights the urgency of climate action, emphasizing the goal of maintaining average global temperatures around 15 degrees. Picazo references Robert Swan's famous quote, stressing individual responsibility in combating climate change. He suggests climate change will lead to hotter summers and shifts in tourism seasons, particularly in the Mediterranean, predicting a decline in July-September tourism. Increased ocean temperatures are causing more intense hurricanes, and higher greenhouse gases could mean more flight turbulence. Picazo concludes that ecotourism will become more prominent, focusing on social inclusion, sustainability, and environmental respect.

🌿 Manderly Agriculture (MAG) collaborates with ITH to bring organic food to the international insular hotel sector, starting in Cabo Verde, where tourism represents over 70% of GDP. MAG focuses on local production of gourmet products using solar energy and recycled water to serve hotels sustainably. Founder Alicia Gómez, a biotechnologist from Imperial College of London, emphasizes reduced import dependence. Expansion plans include economies like the Bahamas and Seychelles.

💾 Connectycs, under CEO Javier Soriano, supports independent and small chain hotels with technological solutions. A June 19 announcement highlighted a collaboration between ITH and Connectycs-Strive, backed by Strive-Mastercard, to advance hotel digitalization. The Connectycs ecosystem, now in its third year, focuses on distribution and payment certainty, with over 3,000 hotels served. FinPay is their key tool, offering benefits like Time2Market, secure transactions, and a unified operational environment. The simple implementation process involves Channel Manager integration and a 48-72 hour FinPay registration. Success stories, including those from the ITH Innovation Summit 2024 in Madrid, demonstrate improved operational and financial efficiency.