Iniciativas Eco-responsables y RSE

🏖️ Thinktur's Annual Assembly held on December 11 in Madrid focused on sustainability, innovation, and technology in tourism. Innovations such as Effiwaste for food waste reduction and Smartwaterhotel for intelligent water management were highlighted. José Guillermo Díaz Montañés emphasized a cultural shift towards sustainability, noting Northern European customers' 20-year lead in this area. María Velasco and Adelaida Sacristán discussed the need for balanced innovation and public-private collaboration, leveraging NextGen funds for transformation. The event showcased that the tourism sector must lead in sustainability and innovation to maintain global leadership.

🏨 Meliá PRO, the B2B platform from Meliá Hotels International, connects users with over 400 hotels across more than 40 countries, offering exclusive rates and loyalty program benefits through MeliáRewards. Designed for travel agents, companies, and event organizers, the platform provides tools for booking management, personalized support, and continuous training. It also integrates sustainability, with eco-friendly events and hotels boasting environmental certifications. Joining Meliá PRO is free and accessible via their website.

🎢 Explora III, nuevo buque de cruceros de lujo de Explora Journeys, redefine viajes oceánicos premium con 463 suites y 18,7 m² de espacio público por pasajero. Inaugural season includes Iceland, Greenland, and North America's east coast; winter 2026/2027 in the Caribbean. Culinary variety, wellness spa, fitness center, pickleball, and children's creative areas enhance experience. First in the fleet powered by Liquefied Natural Gas (LNG), aiming for 80% reduced environmental impact, complemented by shore power and energy efficiency features.

🏡 86 hotel professionals from Ashotel (Hotel and Extra-Hotel Association of Tenerife, La Palma, La Gomera, and El Hierro) were honored for their dedication and service in the VII Annual Recognition event, first launched in 2017 during Ashotel's 40th anniversary. Various roles such as maids, valets, maintenance staff, receptionists, and cooks were celebrated at the Hard Rock Hotel Tenerife in Adeje. Special contributions to the sector were acknowledged, including posthumous honors for Carmelo Pérez Abreu and Enrique Talg Wyss. Ashotel's Shared Mobility initiative has replaced approximately 13,000 car trips with sustainable transportation since May, reducing CO2 emissions by 79%.

🏠 En 2025, siete pueblos se unirán a la red de Los Pueblos Más Bonitos de España para promover y preservar la autenticidad de los pequeños rincones del país. La XII Asamblea Nacional de la asociación celebrada en Aínsa (Huesca) introducirá a Poza de la Sal (Burgos), Jerez de los Caballeros (Badajoz), Llerena (Badajoz), La Fresneda (Teruel), Berlanga de Duero (Soria), Linares de Mora (Teruel), y Letur (Albacete), valorando su patrimonio cultural, entorno natural y turismo sostenible.

✈ Vueling, an airline established in Barcelona in 2004, engages in humanitarian aid, such as delivering over 8,000 kg of supplies after Turkey's earthquake and over 150,000 protective items to Tenerife in the summer of 2023. They've worked with the National Transplant Organization for over a decade transporting organs and support initiatives like Hope and Progress and Acción Senegal for health and technical professionals. Also involved with Lovaas Foundation since 2021 and Save The Children, Vueling aids vulnerable children and collaborates with foundations like Make a Wish and Proyecto Juntos. Their program “STEAMing: Giving Wings to Female Talent” promotes gender equality in STEAM fields.

🏖 Madrid, 11 de diciembre de 2024: Thinktur, plataforma con más de 2.600 socios, celebró su Asamblea Anual destacando retos en sostenibilidad, innovación y tecnología en turismo. Soluciones presentadas incluyen asistentes virtuales, software para minimizar desperdicio alimentario y personalizar viajes, mapas dinámicos para comprender comportamientos turísticos, y gestión inteligente del agua en hoteles. Thinktur Technology Transfer permitió compartir propuestas para impulsar digitalización y sostenibilidad, con debates sobre financiación y políticas de I+D+I en el sector.

🍴 In a December 10, 2024 article, corporate dining is emphasized as strategic for employee well-being, branding, and logistics. Efficient corporate dining requires various payment methods, reservation management, self-service kiosks, and AI-based checkout to streamline operations. Automation in corporate dining optimizes costs, inventory, and customer experience. The TPV software solution, like TCPOS, ensures real-time inventory tracking, versatile payment options, and efficient kitchen and reservation management, transforming corporate dining into a modern, agile service.

🛡 MarSenses Hotels & Homes collaborates with GREC, Incorpora and Reincorpora programs from Fundación La Caixa, and the Entidad Trabajo Penitenciario for social and labor integration of vulnerable groups. The initiatives normalize hiring of socially excluded individuals, catering to the hospitality sector's talent needs. The company, led by General Director Rodrigo Fitaroni, emphasizes social sustainability and CSR focused on people, empathy, and team humanization. Participants already hired contribute to various hotel functions, supported by GREC and company personnel.

🌍 Fundación Intermundial, part of Atlantigo group, in partnership with Fitur and ONU Turismo, announces the 8th edition of the Responsible and Sustainable Tourism Award (Premio TRS) to recognize tourism companies committed to responsible practices. Fitur exhibitors can nominate themselves until January 7, but not if they are organizing companies or directly associated. Awards are in 5 categories, including one for recent Dana disaster relief in Valencia and Castilla-La Mancha. Winners will be revealed during Fitur, January 22-26, at Ifema Madrid.