Iniciativas Eco-responsables y RSE

🛒 SLEEP’N emphasizes sustainability as part of its DNA, focusing on employee well-being and improving working conditions. The company values certifications like Great Place to Work and BCorp, aligning with their goals while supporting the global movement of BCorp and SBIC (Sociedades de Beneficio e Interés Común) through BLab España to encourage responsible business models in Spain.

🏕 Abba Hoteles launched its sustainable project #SOSTENABBABILIDAD in 2019, with a post-pandemic resurgence in 2022. The project focuses on sustainable sourcing with certified suppliers, carbon footprint reduction in procurement and logistics, environmental management including carbon footprint reduction (scope 1 and 2), energy and water efficiency, circularity and waste reduction, and societal impact involving employees and stakeholders. The initiative led to prestigious certifications like Ecostar, Biosphere, Green Key, and EcoFoodies, culminating in being awarded the best hotel sustainability project at Rethink Hotel 2024.

🌏 ARTIEM, a business based on sustainability as its core value, strives for societal and environmental prosperity through an impact-driven management model. Despite the challenges of aligning its team with this vision, ARTIEM maintains its commitment, as highlighted by its BCorp certification. This certification underscores the company’s dedication to a fair and regenerative economic model, showing that economic prosperity can coexist with a positive impact.

📍 On January 31, 2025, an article emphasized the significance of effectively managing corporate dining facilities to enhance employee satisfaction and productivity. Factors impacting satisfaction include providing personalized menus catering to diverse nutritional preferences and dietary restrictions, the ability to choose favorite dishes, and a smooth, queue-free experience at the restaurant. Utilizing advanced point of sale (POS) software like TCPOS can facilitate data analysis and customization of offers. Automated reservation and payment systems, alongside AI-driven food recognition technologies like visioncheckout, streamline the dining process, eliminating long waits and providing a user-friendly experience that boosts overall workplace well-being. Zucchetti Spain advocates for these improvements to foster a more satisfied and committed workforce.

🎮 The Confederación de Empresarios de Andalucía (CEA), ILUNION Accesibilidad, and the Comité Español de Representantes de Personas con Discapacidad (CERMI) presented a guide on accessible tourism best practices in January. ILUNION Accesibilidad, Europe's largest accessibility solutions company, contributed its expertise. Examples include Cooltural Fest de Almería and Hotel ILUNION Alcora Sevilla. The guide lists tools like Wheel the World, Navilens Codes, TEAcompaño, and TUR4all and contains success stories from 73 entities across Spain, Portugal, and Latin America. CEA and ILUNION aim to enhance tourism competitiveness through accessibility. The guide is aligned with the Sustainable Development Goals (ODS) and available on CEA's website.

🏡 Meliá Hotels International leads the MERCO Responsabilidad ESG sectoral ranking again, being the most responsible tourism company in Spain and ranking among the top 20 responsible companies in the country. The MERCO report, assessing ESG reputation through over 63,000 surveys and 26 sources, highlights Meliá's environmental and social sustainability progress, especially with their "Travel For Good" program. Gabriel Escarrer Jaume, CEO, commits to sustainability as part of the company's DNA and acknowledges future challenges, reinforcing their sustainable business model.

🏦 GAT Hospitality, led by Carmen Garayar and Teresa García as new co-directors, is transitioning towards an innovative and sustainable model in hotel management. The company emphasizes innovation, personalization, and market trend adaptation, using advanced technology for operational efficiency and competitive sustainability. Their focus includes operational management, strategic investor support, resource optimization, and integrating tools for real-time performance monitoring. GAT Hospitality caters to investment funds, family offices, and hotel chains, aiming to be a strategic partner by offering flexible, data-driven solutions adaptable to various markets.

🏨 IHG Hotels & Resorts and Continuum Hotel Management are set to open their third collaborative hotel, voco Bilbao-City, in the first half of 2025. The hotel will undergo rebranding from an existing establishment, offering 91 rooms and is expected to be voco's second in Spain after Madrid, with a debut in Granada in 2026. IHG's Spanish portfolio includes 55 hotels, with 12 more signed for future development. Voco focuses on upscale conversions in high-demand locations, emphasizing sustainability with initiatives like 100% recycled bedding and plant-based toiletries.

🏖 Grupo Piñero celebrated the third edition of "Los + Ecoístas" awards at FITUR 2025, recognizing companies committed to sustainability in tourism. The ceremony took place at IFEMA, with representatives from awarded companies like Altia, Caixabank, Despegar, EasyJet Holidays, Lopesan, Making Science, and WestJet. These companies were selected for their sustainable solutions by Grupo Piñero's Sustainability Division. Isabel Piñero announced the first Mexican edition of the awards to be held in May. The awards were designed by Fundación A La Par with recycled and sustainable materials. In 2025, Grupo Piñero, celebrating its 50th anniversary, commits to a regenerative tourism model, implementing a CSRD roadmap focusing on sustainable governance, policy review, and climate change transition. Through Fundación Eco-Bahia, the group will continue enhancing sustainable initiatives.

📍 FITURTECHY 2025, held from January 22-24, led by Luis Martín Izquierdo, discussed tourism technology and sustainability. With four thematic forums—techYnegocio, techYdestino, techYfuturo, techYsostenibilidad—participants included industry experts from organizations like ITH, PwC, SEGITTUR, AMADEUS, CEHAT, and Exceltur. Key outcomes included recognition of "150 influential tourism professionals" and the VIII Edition of the Responsible and Sustainable Tourism Award. FITURTECHY continues to be a pivotal event for tourism innovation, focusing on sustainability, digitization, and public-private collaboration.