Iniciativas Eco-responsables y RSE

✈ Plus Ultra received the IEnvA environmental certification from the International Air Transport Association (IATA) for the first time, highlighting its commitment to sustainability and reducing environmental impact. The voluntary IEnvA program independently evaluates the environmental performance of aviation companies, based on standards adapted from ISO 14001:2015. CEO Roberto Roselli sees this as a testament to the company's progress in environmental matters and a motivation to further improve sustainable practices.

📊 Visionary Hospitality, specializing in digital and ecological transitions, joins the Instituto Tecnológico Hotelero (ITH) in Madrid on February 26, 2025, aiming to reduce food spending by 25% and cut carbon footprint by 30% for hotels. With over 25 years of experience, they offer AI-based solutions to minimize food waste and optimize operational efficiency, emphasizing sustainability in the hospitality sector. Antonio Jesús Álvarez Ramírez, CEO of Visionary Hospitality, and Álvaro Carrillo de Albornoz, director general of ITH, endorse this partnership for a more sustainable and efficient tourism model.

🏚 Spanish hotels are implementing innovative measures for efficiency and social responsibility, leading to a 21.1% drop in emissions in 2020 due to Covid, a 9.6% increase in 2021 with travel resumption, and a 6.8% reduction in 2022, falling below 2019 levels. The average hotel energy consumption is between 30-50 kWh per square meter per year, accounting for 14-15% of operating costs, sometimes reaching 25%. Iberostar Hotels & Resorts aims for zero emissions by 2030, advancing the industry goal by 20 years; they installed green hydrogen fuel cells in a Mallorca hotel and switched to renewable electricity. Riu Hotels & Resorts installed 2,418 solar panels in Mauritius hotels. Hotels are also focusing on water efficiency, reducing average consumption from 200 liters to 120 liters per guest per day with new technologies and reusing water. They are adopting the 3R principle: reduce, reuse, recycle, such as Garden Hotels producing compost from kitchen waste and reducing single-use plastics, saving 25,000 bottles per hotel per season. Spanish hotel food waste is 1.078 million tons daily, with initiatives like AI monitoring waste and selling excess food through Too Good To Go to combat it.

📒 Grupo Toledo, a 35-year-old textile industry leader from Mallorca, successfully closed 2024 with service excellence and competitive pricing. The company undertook significant projects in Brazil, Jamaica, and the Dominican Republic. Aiming for sustainability in 2025, Grupo Toledo will focus on textile recycling, ISO certifications, and social sustainability. Esteemed clients include Palladium Hotel Group, Hoteles Globales, AMResorts, and Allsun Hotels. They control the full process from counseling to verification and operate one of Mallorca's largest textile workshops.

🏢 Corporate Social Responsibility (CSR) has become essential in business, focusing on societal well-being and environmental care beyond profits and legal compliance. Benefits include improved corporate reputation, increased customer loyalty, talent attraction and retention, cost reduction, access to new markets, and strengthened stakeholder relationships. CSR components involve good governance, employee respect, customer satisfaction, environmental management, and community well-being. Implementing an effective CSR strategy requires setting strategic objectives, assessing current sustainability status, stakeholder engagement, establishing a dedicated CSR team, executing planned actions, transparent communication of progress, and continuous performance evaluation to adapt to new realities and expectations.

🚃 In Europe, night trains are regaining popularity as sustainable travel options. Companies like Nightjet, European Sleeper, and Midnight Trains are enhancing comfort and launching strategic routes, including Viena-Paris, Ámsterdam-Barcelona, and París-Venecia by 2025. These trains reduce carbon footprints, bypass lengthy airport processes, and allow waking up at the destination, saving on accommodation. The EU supports this sustainable mobility trend by improving railway infrastructure.

🎓 Teresa García, presidenta de Asset, underscores the pivotal role of women in the tourism industry's success and urges action for greater leadership visibility. Eva Blasco of Europa Travel cites studies by McKinsey, BlackRock, and ILO linking gender diversity in executive roles to superior financial performance. Carlos Abella, Spain's Tourism Board secretary, highlights gender understanding as a smart business strategy. Policies of equality are advocated as a strategic decision by leaders to address talent issues and advance gender parity. Executives, including Fina Muñoz of IAG7 Viajes, call for action against complacency, urging the promotion of female talent and the use of quotas to achieve real parity. The article also discusses the gender pay gap, attributing it to occupational segregation, and stresses the importance of tackling recruitment biases and the future impact of artificial intelligence on the tourism sector, emphasizing the need for data supervision from a gender perspective.

🌍 Bioscore and Holidaymine partner to enhance sustainability in tourism in Turkey, the CIS, the Middle East, and Eastern Europe. The alliance will allow tourism and hospitality accommodations to track, improve, and certify their sustainability efforts. Bioscore's platform integration with Holidaymine's ecosystem will provide digital tools to assess environmental impact and offer travelers sustainability ratings, addressing the demand for eco-friendly travel options. Víctor Monzón, CEO of Bioscore, and Arzu Harley, managing partner at Holidaymine, affirm their companies' commitment to eco-friendly and responsible hospitality practices.

🏠 MarSenses Hotels & Homes, after closing 2024 with record revenues of €30.5 million—a 27% increase from the previous year—plans to grow by adding 400 new rooms over the next three years and starting its own nearby ecological agricultural production. The company's growth since 2020 includes expanding from four to six 4-star hotels, adding the Cas Metge Matas holiday villa and the Que Bo restaurant, with complete operational capacity only from 2022. General Manager Rodrigo Fitaroni emphasizes social impact measures and a commitment to high-quality, locally sourced gastronomy.

📈 Santander, Avilés, Bilbao, Segovia, Girona, Málaga, and Las Palmas launched a pilot project to bolster Spain's MICE sector (meetings, incentives, conferences, exhibitions). The project "Experiencias Turismo España" hosted a work session at Santander's Palacio de la Magdalena, with aims to sustainably strengthen the events sector. Funded with €1 million from European funds and a State Tourism Secretariat agreement, the project seeks to create a sustainable growth model for Spanish destinations, fostering economic growth and positive social and environmental impacts.