Iniciativas Eco-responsables y RSE

🌱 Laura Garrido, founder of Ético, Sostenibilidad y Comunicación, highlighted the necessity of innovation to tackle climate change, resource depletion, population growth, and social injustices during Hotel Innovación in Hotel Gran Bilbao. Biomimicry is presented as a method for innovative solutions, drawing on nature's models. Hotel Mariposa in Málaga employs a vertical garden and water recycling system. Over 50 hotels are working to revamp processes in line with circular economy principles. Iberostar Hotels & Resorts focuses on coastal system regeneration, while Mirai's Hotelverse aims to enhance customer engagement.

🏨 Perseo, of Grupo BTV, unveils its 2025 catalog with innovative hotel equipment designed to enhance guest experience and improve hotel management. Key advances include Smartway Connect for diverse access control options, silent Oslo minibars optimizing energy consumption, and Capri safes operable with any chip card. Kuik Smart Lockers from Zaragoza offer autonomous luggage storage. The catalog is available on Perseo's website and through authorized distributors, signaling Perseo's ongoing innovation commitment and global presence with offices in Spain, China, the Dominican Republic, and Mexico.

🍴 Casa Marcial, located in Arriondas, Asturias, and led by Chef Nacho Manzano and family, was awarded three Michelin stars on Tuesday 26 at the Michelin Guide Spain 2025 Gala in Murcia's Víctor Villegas Auditorium and Congress Center. The restaurant offers two tasting menus, with prices set at €220 for the "Menú Cachuchu" with an optional €119 wine pairing, and €165 for the "Menú Fitu" with a €90 optional wine pairing. Casa Marcial's commitment to sustainability is recognized with a Green Michelin Star, showcasing its eco-friendly garden and local sourcing.

📱 Absotec and HP showcased a sustainable printed acoustic conditioning solution at Interihotel fair, which closed on Thursday, 21st. Their stand combined functionality, design, and environmental respect using PET fibers from recycled plastic and HP Latex water-based, odorless inks. The event, titled "Supernova," emphasized the lasting impact of shared experiences over its three-day duration. Marta Riopérez, a well-known journalist, presented the fair's sustainable design awards, highlighting the industry's focus on "responsibility." Absotec also created acoustic settings for VIP rest areas and interview rooms. Their collaboration, with over twelve international certifications, emphasizes health and planetary commitment.

🏡 ECO-ONE, a Valencia-based company, supports DANA victims in southern Valencia by managing over 10,000 pieces of second-hand hotel furniture donated through its platform, akin to "Wallapop" for the hotel sector. Amazon assists with logistics, while Fundación Altius and an AWS-Glovo app facilitate furniture distribution, with Valencia City Council's endorsement. Hotels like Catalonia Hotels, Ilunion, and Vincci are contributors. Partners include associations like HOSBEC and CEHAT.

🛡️ Madrid, 27 November 2024—Grato, a family business from Spain's north coast, partners with the Instituto Tecnológico Hotelero (ITH) to promote innovation, sustainability, and quality in the hotel industry. For 12 years, Grato has utilized European oak from sustainably managed forests to create eco-friendly products. Their latest innovation includes an efficient water heating system providing instant, unlimited hot water without legionella risks. Grato’s products, crafted with environmental respect, are recognized by international architects and designers and are present in markets like the USA, France, Peru, South Korea, Mexico, Canada, Colombia, and the UK. The partnership aims to drive the global expansion of Grato and sustainable transformation within the hotel sector.

🛡 Valencia's southern villages suffered extensive damage from DANA, affecting thousands of homes and resulting in significant economic losses. The hospitality sector has donated over 10,000 furniture items including tables, lamps, sofas, mattresses, bedding, and towels to help residents refurnish their homes. Notable contributors are Ilunion Hotels, Catalonia Hotels & Resorts, Vincci Hoteles, and others. The initiative is supported by Valencia City Council, Amazon, and the nonprofit Fundación Altius, aiming for rapid, effective aid distribution.

🏦 Ashotel, Gremi d’Hotels de Barcelona (GHB), and Asociación Empresarial Hotelera de Madrid (AEHM) established the Red Española de Hoteles Creativos to foster creativity, innovation, and collaboration in the Spanish hotel industry. Supported by the EU through the Next Generation program, the initiative aims to provide unique cultural and gastronomic experiences, enhance competitiveness via immersive experiences, and promote sustainable practices. It includes pilot projects in Tenerife, Barcelona, and Madrid, and plans to develop a catalog of best practices.

🏖️ Hotel Jardín Tecina, located on La Gomera, Canary Islands, will reopen on December 6, 2024, offering luxury, sustainability, and nature. The hotel, with panoramic ocean views, is renovated with contemporary design, natural materials, and respects the environment. It features adult-only areas, pools, including a children's water attraction Laurus, and locally sourced gastronomy from its Eco Finca Tecina. 50% of the hotel's energy comes from solar panels, highlighting its commitment to sustainability and responsible tourism.

🏟 Last summer, Naples' area saw chaos with four million tourists visiting the ruins from the year 79 AD eruption of Vesuvius. Gabriel Zuchtriegel, the site's director, announced a daily tourist cap below 20,000. Personalized tickets with full visitor names were introduced the previous Friday, sold with specific entry times. Efforts include diverting tourists to less visited sites like Ercolano, Stabia, and others, with free bus services aimed at promoting slow, sustainable tourism across the UNESCO site's surrounding region.