Iniciativas Eco-responsables y RSE

📈 On March 4, 2025, an article discussed the application of Maslow's Pyramid—a psychological theory by Abraham Maslow from his book "A Theory of Human Motivation"—in Human Resources management. Maslow's hierarchy of needs includes basic needs (breathing, hydration, feeding), security (physical safety, housing, resources), social needs (partners, family, friends), esteem (work recognition, reputation, status), and self-actualization. The article highlights the benefits of applying this hierarchy in businesses, such as increased productivity, reduced turnover rates, a positive work environment, higher motivation, and professional growth. It also mentions how Zucchetti HR, a comprehensive and innovative talent management software, can facilitate strategies considering the hierarchy of human needs.

🏨 TUI Group celebrated the TUI Global Hotel Awards 2025 in Berlin, awarding 18 hotels based on over 20 million customer evaluations. Four Spanish hotels won: Riu Gran Canaria (Best Megaresort), H10 Casa de la Plata in Sevilla (Best Urban Hotel), Grupotel Parc Natural & Spa in Mallorca (Best Hotel in Spain, Portugal and West Africa), and Club Lookéa Maspalomas (Best TUI Hotel for the French Market). Lindos Blu Luxury Hotel & Suites on Rhodes was named the "Best Hotel in the World" for the fourth year. Other categories included hotels favored by the Nordic countries, the UK and Ireland, the Netherlands, Belgium, Germany, Austria, Switzerland, Poland, and the Czech Republic, along with awards for new hotels, sustainability, and the TUI Foundation. Carmen Riu was honored for her professional trajectory.

🚨 63% of women in tourism feel gender hinders career progression, while only 32% of men agree. The Turijobs survey, involving over 700 professionals including 13% management, 24% middle management, and 57% operational positions, shows 67% of women and 49% of men have witnessed/experienced sexism at work. Additionally, 68% of women and 51% of men are dissatisfied with their pay, and 22% of women delay motherhood due to financial or work pressure, versus 12% of men.

🏡 AEHM and Connecting Heads open applications for the Traveling for Happiness Awards until May 2, aiming to honor social and environmental commitment practices in the tourism sector. This fifth edition introduces a new category, “Preservación de fauna y flora,” and new jury members including Juan Abarca, Juan Carlos Delrieu, and Javier Zori. The jury deliberates in May, announces winners on June 2, and awards are presented at the Mandarin Oriental Ritz Madrid on June 12. There are eight categories, including sustainable gastronomy and decarbonization. Winners receive a physical award and certification, media publicity, and promotional opportunities.

💰 Tirant eGob's report for Imserso reveals user discontent with the condescending treatment by service-providing companies. Seniors criticize hotel and transport staff for treating them "like children or cattle." The report urges Imserso to introduce a value charter addressing providers' empathy, promoting healthy aging, and combating unwanted loneliness. It suggests refining leisure activities to better suit elderly clients' preferences and dignity.

🌍 Travelzoo survey of Spanish members reveals trends: 88% prefer off-peak travel for authentic experiences; 64% open to less crowded alternatives. Travel plans include 1.8 international leisure trips in 2025; 90% would book an extra trip for good deals. Sustainability matters, with 60% traveling off-peak to lessen environmental impact, 71% respecting local culture, and 55% supporting local businesses. Popular 2025 destinations: Italy, France, USA, Japan, UK, with Portugal, Germany, Greece, Egypt, Argentina, Costa Rica, Thailand, Dominican Republic, Cuba, and Mexico also favored.

✈ French President Emmanuel Macron visited Lisbon from Washington to advocate for Air France's acquisition of TAP, the Portuguese state airline. Lufthansa and IAG are also in the privatization race but lack direct government involvement. Macron's delegation included Air France-KLM CEO Benjamin Smith, who met with Portuguese President Marcelo Rebelo de Sousa and Prime Minister Luis Montenegro. Consultants Ernst & Young and Finantia Bank will provide financial details to the Portuguese government by mid-March. Lufthansa expressed willingness to acquire a 20% stake amidst parliamentary hesitations to sell the entire airline.

🏨 Meliá's success largely attributed to its post-Covid strategy leading to a portfolio valuation of €5.285 billion. RevPAR increased by 10.7% primarily due to a 75% improvement in ADR, while occupancy levels are slightly below 2019 figures. EBITDA margin over revenue up at 26.5% (+129 basis points). Customer satisfaction, measured by NPS, rose to 59 across the hotel portfolio, with Paradisus by Meliá brand increasing by 10 points. MeliáRewards loyalty program boasts over 17 million members, accounting for 85% of direct sales. Meliá's expansion focuses on traditional and emerging destinations like Albania, Saudi Arabia, and the Indian Ocean, plus the luxury segment. With 72 hotels and over 13,000 rooms in development, 25 new agreements are expected in 2023, targeting the Mediterranean, America, Mexico, Dominican Republic, Jamaica, and Argentina. Luxury hotels, 15% of room count, contribute 40% operationally. A repositioning effort in the last two years involved 40 hotels and an investment over €400 million, resulting in a significant average rate increase for both vacation and city hotels.

✈ The UK's Labour government, with Environment Minister Ed Milliband, approved a third runway for Heathrow Airport and a second runway for Gatwick Airport, increasing capacity at London's major terminals. Gatwick, the world's busiest single-runway airport, will repurpose a taxiway for simultaneous use—primarily for takeoffs, while the existing runway will handle landings. The expansion faced minor conditions and promises of sustainability and job creation. Heathrow's procedures will be underway before operations begin.

🏩 IAG's after-tax profit hits €2.732 billion in 2024, a 2.9% increase from 2023. EBIT soars 26.7% to €4.443 billion, with revenue up 8.98% reaching €32.100 billion. Net debt trimmed to €7.517 billion, down from €9.245 billion on December 31, 2023. Iberia's turnover rises 8% to €7.542 billion, operating income before extraordinary items up 9% to €1.027 billion, but final profits drop 8% to €867 million due to €160 million restructuring costs. Vueling's turnover grows 2% to €3.244 billion, profits up 1% to €400 million, strengthening Barcelona and Spanish market presence.