Iniciativas Eco-responsables y RSE

🌱 The "Básicos de Sostenibilidad Hotelera" by the WTTC is a sustainability verification program for hotels, overseen by Green Key and SGS, offering resources in English, French, Spanish, and Japanese. The initiative, supported by Travel + Leisure and global tourism organizations, has surpassed 5,000 verified establishments, demonstrating a commitment to sustainability. Japan, the Philippines, and India are involved in promoting the program, which aims to reduce carbon emissions, energy and water consumption, and improve waste management while benefiting local communities.

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🌞 60% of people consider climate change, such as heatwaves, droughts, or heavy rains when choosing vacation destinations, as reported by EAE Business School. An 80% admit travel decisions are influenced by the climate crisis, while 20% disagree. Mediterranean temperatures rise 20% faster than the global average, potentially reducing Spain's tourism income by 10%-15% by the 21st century's end. 87% of survey respondents agree that climate is changing rapidly due to human activity, with 71% acknowledging tourism's contribution to climate change. However, 61% show low concern for the environmental impact of their travels, despite 68.3% valuing sustainability and 60% willing to pay more for sustainable tourism services. Yet, only 30% have chosen services based on their sustainability commitment.

💾 Marriott's performance in the second quarter can be accessed for free with cookie acceptance by clicking "Accept and Continue," allowing for behavior analysis, content personalization, and advertising. Alternatively, a cookie-free experience is offered to Premium members with full content access and privacy assurance, requiring only essential cookies for site functionality. Current Premium members can manage cookie preferences after logging into their account.

🏖️ In the first half of 2024, EISI HOTEL undertook digitalization projects across 625 establishments, affecting 137,799 rooms globally. Spain's national market accounted for 22.45% of these projects, with the Balearic Islands leading at 38%, and other regions like the Canary Islands (12.76%), Valencia Community (9.69%), and Andalusia (7.65%) also showing significant growth. Specifically, 7,700 new rooms were digitalized in Valencia. A key focus was enhancing operational processes: 55% of efforts aimed at maintenance and housekeeping, benefiting over 1,000 employees. Compliance (25%) and public health (18%) investments reflected increasing guest wellbeing concerns. Sustainable project initiatives surged by 119%. Mexico and Brazil documented 11,386 digitalized rooms, marking significant international expansion.

💰 Artiem's charity initiative has raised 300,000 euros for Cáritas since starting three years ago, with a 100,000 euro increase this year. The "Habitación Solidaria" was initiated in June 2020 across their five hotels in Menorca, Asturias, and Madrid. Artiem, Europe's first B Corp certified hotel chain, is committed to sustainable prosperity and social impact, aiming to set new fundraising records.

🌎 Booking.com's "Sustainable Travel Report 2024" surveyed over 31,000 people from 34 countries, revealing 44% of Spaniards believe governments should do more to raise awareness about tourism's environmental impact. Despite 53% recognizing sustainable travel's importance, only 74% plan to travel sustainably in the next 12 months, motivated by doing the right thing (33%) or feeling guilty for less sustainable choices (46%). In contrast, 27% deny the severity of climate change, affecting travel decisions.

🌱 60% of Spanish companies forecast the implementation of ESG policies. Effective communication tools are essential in conveying sustainability initiatives, as emphasized by The White Rabbit agency. Laura Sali, CEO of the agency, highlights that sustainability messaging must be reflected across all platforms, including sustainability reports and social media campaigns. These reports offer transparent insight into a company's environmental and social performance. Events and conferences are also pivotal for sharing practices and fostering collaboration. Social media presence is crucial for inspiring change and promoting a responsible future, as per Agustina Chiaravalli, Marketing and Social Media Director at the agency.

✈ Leipzig Airport in Germany reopened at 12:30 PM yesterday after eco-activists from "Last Generation" occupied runways early in the day, using a strong adhesive to attach themselves. While one of two runways resumed operations by mid-morning, passenger flights faced delays. "Last Generation" protests Germany's lack of a fossil fuel exit plan, previously disrupting major hubs like Frankfurt Airport, one of Europe's top three busiest airports.

🏖️ El Govern balear, mediante la Comisión del Impuesto del Turismo Sostenible (ITS), asignará 94 millones de euros en 2023 a 31 proyectos en las Baleares. Estos proyectos incluyen medio ambiente, patrimonio, formación y desestacionalización. Resaltan un Plan de Excelencia en Formación Turística (4.331.027 euros), un Plan estratégico profesional (3.367.211 euros), patrocinio de eventos (3.600.000 euros), promoción del patrimonio cultural (2.374.639 euros), y mejoras para el turismo deportivo y ferial (508.200 euros y 796.088 euros respectivamente).