Iniciativas Eco-responsables y RSE

🎪 Desde 1995, PortAventura World ha impulsado la economía de Tarragona, contribuyendo un 12% a su economía y un 0.5% al PIB catalán. Genera más de 24,000 empleos anualmente. Celebrando 30 años, el parque ha recibido más de 100 millones de visitantes. Durante un evento con Salvador Illa, se destacó su compromiso con la innovación y la sostenibilidad. El resort incluye tres parques temáticos y diez hoteles, siendo reconocido como empresa B Corp.

🏖 Baleares, verano 2025: Se han otorgado 749 banderas azules en España, 2 más que en 2024. De estas, 642 son para playas, 101 para puertos deportivos y 6 para embarcaciones turísticas. Baleares mantiene 46 distintivos: Mallorca recibe 32, Ibiza 9, y Menorca 5. No repiten Cala Santanyí y Cala Major en Mallorca, y Cala Galdana en Menorca. La bandera azul garantiza excelencia en gestión ambiental, seguridad y calidad del agua.

🛠 ASEET hosted its 5th annual gala on Thursday night in Madrid, where 250 tourism professionals raised over €50,000 for social causes. President Teresa García announced a new "Amigos de ASEET" category to include men supporting women's representation in the industry. Funds will support education in Nicaragua, gender equality in Honduras, and family assistance in Madrid. Father Ángel of Mensajeros de la Paz attended, highlighting the impact of such initiatives.

📈 Marmirada Proximity Tech Solutions, alongside Effiwaste, leads the MICEycle project aiming to cut food waste in the MICE sector using real-time data analysis. The EU reports over 59 million tons of food wasted annually, with MICE events wasting up to 30%. A pilot in six Lloret de Mar events aims to curb this, aligning with EU goals to reduce waste by 30% by 2025 and 50% by 2030. The initiative is part of BEFuture, backed by the EU’s Single Market Programme.

📖 Hosteltur Academy launches a free 2.5-hour online course for hotel professionals to learn about carbon footprint measurement and reduction strategies. The course covers the GHG Protocol's Scopes 1, 2, and 3, emission sources, and basic calculation tools. Funded by the Next Generation EU Funds, this initiative supports the nation's ecological transition strategy. Instructors Clara Cano Núñez and Mar Muñoz Muñoz bring expertise in sustainable tourism and technology.

🏨 BEST HOTELS, with over 13,000 rooms in Spain, Andorra, and the Dominican Republic, plans for a major 2025 expansion. New openings include the 420-room BEST Village Chipiona in Costa de la Luz and the 800-room Serenade Caribe Club in the Dominican Republic, set for year-end. Renovations continue at BEST Oasis Tropical in Mojácar and the recently revamped BEST Tritón in Benalmádena. Emphasizing sustainability, all hotels now hold Biosphere Sustainable certification.

🌳 Casual Hoteles has planted 1,000 trees in Perales de Alfama, Teruel, in six months, absorbing three tons of CO₂. ???? Vincci Hoteles turns used coffee grounds into fertilizer for rice cultivation, serving it in selected hotel restaurants. ????️ Paradores organized 12 waste collection points in Spain for World Environment Day. ???? Grupo Piñero avoids 200 tons of plastic waste annually by reducing single-use plastics. ???? Six Senses Ibiza involves guests in sustainability through workshops and farming activities.

🌍 En 2025, el 60% de los europeos consideran viajar solos, con un 76% de Millennials y Gen Z habiéndolo hecho en 2024, aumentando un 69% respecto a 2023. El turismo de naturaleza crece un 34%, con actividades como el senderismo volcánico. Se prevé que el turismo de eventos alcance los $754,000 millones en 2030. El 85% busca desconectar digitalmente, y se espera que el turismo de bienestar llegue a $1.4 billones en 2028. Dos tercios se preocupan por sostenibilidad e inclusividad.

🏨 Iberostar Hotels & Resorts sees double-digit growth in Spain, with notable increases in the Balearic Islands (16%), Andalusia (12%), and the Canary Islands (8%) for 2024 bookings. The British market grew 30%, while the German market rose 2%. The U.S. market expanded significantly due to direct flights, becoming the seventh-largest market in the Balearics. Despite Caribbean demand slowing, Mexico saw a 10% increase last month. Hotel rates continue to rise, driven by higher-value offerings.

📈 VP Plaza España Design 5*, Madrid, secures LEED Gold certification from the US Green Building Council, highlighting its sustainable practices. The hotel reduces potable water use by 33% and incorporates smart lighting, cutting energy consumption. Solar thermal energy and recycled materials, like FSC-certified wood, bolster its eco-friendly approach. In the hospitality sector, 62.65% of emissions derive from electricity, with medium-sized hotels emitting up to 130 tons of CO₂ yearly.