Iniciativas Eco-responsables y RSE

🛩 Iberia reached a preliminary agreement with unions UGT, CCOO, SITCPLA, and CITCP to improve the cabin crew collective agreement and extend it until December 31, 2028. The agreement introduces salary increases and a new model for sharing profits similar to what the airline already does with pilots, based on economic results and operational excellence—punctuality, NPS, and productivity. Additional earnings include up to 1% consolidated and up to 2.65% non-consolidated raises based on profitability and performance, on top of the already agreed raises of 2.5% consolidated and 1.85% non-consolidated for achieving Iberia's 2024 Ebit targets. There will also be a non-consolidated one-time payment equivalent to an extra pay in 2025 and salary increases for entry levels, with annual raises ranging from 700 to 2,700 euros. Other benefits include a new 300 euro monthly incident bonus, an increase of employees eligible for special leave from 50 to 125 annually, an additional one-time non-consolidated payment, a switch from fixed-discontinuous to regular contracts, and compensation for pairing and flights with fewer crew members.

🏥 Kimpton Los Monteros Marbella, led by Director General Merry Antoja, represents a balance between legacy and innovation, marking its resurgence in the luxury sector in Spain since the 1960s. It reemerges under the Kimpton brand, embodying casual luxury, human connection, and local authenticity. The hotel, situated in Marbella's exclusive area, stands out with its innovative guest-focused philosophy, Michelin-starred chef José Carlos García's cuisine, and a contemporary Mediterranean design by El Equipo Creativo and Cristina Carulla Studio. It operates with BREEAM Very Good certification, indicating a commitment to sustainable construction, energy efficiency, and sustainable resource management, and forms part of the Journey to Tomorrow initiative by InterContinental Hotels Group PLC. Kimpton also serves as an attractive brand for talent in the hospitality industry, offering opportunities for professional growth and a service philosophy centered on genuine guest interaction.

🏨 Ilunion Hotels joins the B Corp movement, showcasing a business model centered on sustainability and social impact. With over 60% of their staff comprised of individuals with disabilities or in vulnerable situations, the hotel chain passed the rigorous B Impact Assessment with a score of 140.1, well above the minimum requirement of 80 points. Out of 31 hotels in Spain, 15 are Special Employment Centers, employing teams with over 70% disability rates. Being part of the B Corp community aligns with Ilunion's commitment to inclusive, responsible, and sustainable tourism, supporting the achievement of Sustainable Development Goals and the 2030 Agenda.

🏘 Five years ago, Vibra Hotels began a transformation journey, revamping its brand and recommitting to memorable experiences across its 38 hotels and aparthotels in the Balearic Islands, emphasizing unique locations and value for money. The company has strategically expanded, opening new destinations and consolidating its brand associated with quality, innovation, and genuine hospitality. Sustainability is a core value, with responsible practices to minimize environmental impact and support local communities, all part of their motto "Good vibes only." Embracing digitalization, Vibra Hotels improves operational management and guest experiences through advanced technology, maintaining its commitment to innovation and respect for nature.

🏨 Data from 20 out of 149 companies in the Ranking Hosteltur de cadenas hoteleras shows a significant trend in the hotel sector, with a total investment of over €376 million, of which 71% (€268 million) is allocated for asset purchases. Room00 Hostels plans to spend €200 million on new properties and €50 million on asset repositioning. One company, Grupo Luze, is increasing its reform budget by 24 times, while other companies like Portblue Hotel Group, Sommos Hoteles, AZZ Hoteles, Castilla Termal, and Thius Hotels & Homes also plan substantial investments in both asset acquisition and renovations.

🏖 Garden Hotel Group to receive Mallorca's Medal of Honor and Gratitude for over 40 years of promoting responsible tourism. Founded in 1986, it now manages 13 establishments and is internationally recognized for its commitment to sustainability, having obtained AENOR's Circular Economy Strategy certification in 2021. Achievements include purchasing over 000 kg of local, eco-friendly products in 2024, ecological composting, reducing single-use plastics, and educating over 800 vocational students on circular economy.

🏖 Mark Tanzer, CEO of the British travel association ABTA, addressed anti-tourism sentiment in destinations like Mallorca, Barcelona, and Málaga on Wednesday. He stressed the need for collaboration with Spanish authorities and highlighted regulatory challenges due to private rental markets like Airbnb. Tanzer spoke at a sustainable tourism forum in London attended by mayors from the Alliance of Sun and Beach Tourist Municipalities (AMT) and major British tour operators such as TUI UK and Jet2.

🏨 Instituto Tecnológico Hotelero (ITH) and Ilunion Accesibilidad renew their collaboration agreement, focusing on inclusion, technological innovation, and enhancing tourism experiences for all. Together they presented at the Fiturtechy hotel of the future showcase, featuring smart signage and alert systems for the hearing impaired. Bilbao sets an example with Ilunion Hotels' unique inclusive tourism model, where 60% of the staff are disabled or vulnerable, and the San Mamés hotel operates with 80% disabled and 15% vulnerable staff. Bilbao is recognized for its accessibility, with Guggenheim Museum providing tactile tours and the San Mamés stadium offering accompaniment programs.

🏨 deLuna Hotels in Granada became the first hotel chain to receive the Autism Friendly certification, recognizing their commitment to sensory accessibility and inclusion for those on the autism spectrum. Less than 1% of establishments in Spain have specific protocols for this community, despite the World Health Organization stating that one in every hundred people globally is on the spectrum. The certification involved staff training and adapting spaces, services, and communication channels. Measures included installing pictograms, creating sensory rest areas, flexible service schedules, and personalized attention. About 80% of the staff participated in the training. The initiative came from a team member with an autistic family member, highlighting the chain's commitment to detail in customer experience. The certification signifies a starting point for continued growth and inclusion in the hospitality industry.

🛒 La sostenibilidad en la hotelería enfrenta obstáculos como la falta de transparencia y la dificultad en la implementación práctica. Expertos como Willy Legrand destacan la importancia de hablar de fallos para fomentar la mejora continua y la innovación. Elena Cavagnaro y Sarah Habsburg-Lothringen citan ejemplos de biodigestores ineficientes y prácticas sostenibles insostenibles en el tiempo. Jo Hendrickx menciona el aumento de costes al reemplazar amenities desechables por rellenables. Anke Winchenbach y Johanna Wagner sugieren la inclusión de fracasos en informes de sostenibilidad para promover aprendizaje. Hervé Lampert enfatiza el aprendizaje a partir de errores con la creación de "Sustainability Champions" en Nay Palad Hideaway. Peter Varga señala el desafío de conciliar expectativas de los huéspedes con prácticas sostenibles. Reconocer errores es clave para un futuro hotelero resiliente y eficiente.