TUI se lanza a por el gran pastel de Latinoamérica
🏖 TUI Group, Europe's tourism giant, targets LATAM market expansion with a new platform selling holiday packages, leveraging local partnerships. The initiative builds on TUI's technology and the Spain & Portugal team's expertise to drive significant regional growth. Collaborations with travel agencies in Argentina, Mexico, Uruguay, and Colombia have been established, focusing on tailored LATAM customer experiences. Sebastian Ebel, CEO of TUI Group, sees LATAM as a substantial growth opportunity, served by digital platforms ready to meet rising demand. TUI Spain & Portugal has seen promising growth, creating products for LATAM and launching a digital platform offering a range of predefined packages and dynamic itinerary creation. Preferred destinations include Asia, North America, and Northern Europe, with TUI's own river cruises in Germany.
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