Canarias, un destino con gran potencial para el turismo de Estados Unidos
🌎 Magí Castelltort from Turespaña presented at Overbooking Gran Canaria & Hosteltur Summit 2024 in Las Palmas de Gran Canaria, discussing U.S. tourism in Canary Islands. The air connectivity isn't a barrier despite distance and insularity, as Canaries are a well-established European destination with numerous routes. Americans tend to choose a single vacation spot, offering opportunities for regional specialization in Canarias. Marketing strategies include iconic imagery and unique experiences, targeting the competitive U.S. market known for its preference for well-known hotels, resorts, and cultural experiences.
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