Distribución y Revenue Management

🏖 UTE Turismo Social will start selling 886,269 places for the Imserso Senior Travel Program's 2024-25 season on September 23, with sales in Baleares beginning September 25. The program, managed by Ávoris, distributes places across three lots: Costa Peninsular (443,887 places), Costa Insular (230,039 places), and Escapadas y Turismo Europeo (212,343 places), with prices ranging from €124.68 to €331.49. Reservations can be made through accredited travel agencies or online, requiring a deposit not exceeding 20% of the total cost.

🛫 Un 31% de españoles planea viajar dos o tres veces en 2024, dentro y fuera de Europa. El 62% de los encuestados viajan motivados por descubrir nuevas culturas, mientras que el 53% busca descanso. La salud mental es una consideración para el 43%, que prefieren destinos naturales. Un 45% valora el precio/calidad del alojamiento y el 38% el precio de los vuelos. El 43% se preocupa por perder equipaje y un 35% por la documentación necesaria. Para ahorrar, el 51% ajusta presupuestos y el 49% reserva billetes con anticipación.

🏛 Toledo leads Spain's UNESCO World Heritage cities in free tours, encompassing over 30% of such tours in the 15 listed cities from August 2023 to August 2024. Spanish travelers make up 64%, followed by Argentines at 7% and Americans at 5.7%. The top three, including Santiago de Compostela and Córdoba, account for 62% of free tours. Salamanca and Segovia follow with 7.2% and 6.5% respectively, while the remaining cities share the last 24%.

🏖 In 2023, UK tourists led with 17.2 million visitors to Spain (20.3% of total international arrivals), preferring independent travel (60.9%) but still valuing ATOL-protected packages (39.1%). France followed, sending 11.8 million visitors (13.9%), with a minimal 8% using travel packages, largely due to geographical proximity. Germany ranked third with 10.8 million tourists (12.7%), with 77% opting for travel packages, significantly higher for Canaries (88%) and Mallorca (84%).

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🏨 In October 2023, Qatar's sovereign fund listed Barcelona's iconic W Hotel for sale at €260 million. CEO Luis Riu revealed Riu chain's interest in purchasing the hotel, mirroring their Madrid property's grandeur, but the deal failed as the owners were not selling. The beachfront W Hotel, managed by Marriott, stands at 98.8 meters in Barceloneta, designed by Ricardo Bofill. Its 2009 opening marked a reduction from a proposed 168 meters due to city silhouette concerns. Stays at the W range from €450 to €7,000 per night.

💾 Ira Vouk, hospitality consultant and HITEC Advisory Council member, advises renaming "revenue management" to "profit and revenue optimization." Enzo Aita, VP of Business Development at HyperGuest, emphasizes high-quality data as essential for AI to improve revenue management systems. Ryan Tuckerman, Director at Ovolo Hotels, highlights the need for integrated systems over the next five years. Diego De Ponga, CEO of Port Hotels, suggests revenue managers must adapt to the evolving environment or risk obsolescence within two years. The article underscores the increasingly strategic role of revenue managers in hospitality.

✈ Spanish families, despite inflation and rising prices in hotels, agencies, and airlines, are willing to go into debt to enjoy summer vacations. In July, Spain saw the largest monthly withdrawal from bank deposits in history, with a decrease of €13.851 billion in current accounts and term deposits. A record increase in bank deposits surpassed €1 trillion in June, reflecting a rise in salaried workers and wages due to contract revisions and inflation. Travel abroad increased by 26% in the first quarter, as per the National Institute of Statistics (INE).

📅 Starting September 23, 2024, pensioners in Castilla y León can reserve Imserso travel program spots, with 886,269 available for the 2024-2025 season. Nearly three million letters (2,853,985) are being sent to confirm reservation accreditation. Sales are divided into two blocks by region, starting on September 23 and 25. Prices range, for instance, from €124.68 for a 4-day trip to €331.49 for a 10-day trip in the Balearics, including transport. Reservations require a maximum 20% deposit and can be made online or through accredited travel agencies.