Alejandro Martin

📱 In 2014, SEO for hotels focused on keywords and user experience with 32% of travel searches on mobile devices. By 2024, 76% of travel searches are mobile, requiring content beyond keywords to feature in Google's direct answers and snippets. Traffic to hotel websites from organic searches dropped from 55% in 2013 to 30% in 2023 due to Google's direct responses and increased mobile use. Hotels must now invest in unique, valuable content, optimize user experiences, and utilize Google My Business and Google Discover to stay relevant.